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Local Marketing Secrets

Local Marketing Secrets

By: Danny Leibrandt
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Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!Danny Leibrandt Economics Marketing Marketing & Sales
Episodes
  • Everything You’re Doing WRONG in Local SEO: Jason Brown
    Jul 2 2025

    In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.

    Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews (step-by-step), and why more businesses are getting suspended — even when they play by the rules. You’ll hear about review farms in Indonesia, lead gen scammers abusing LSA responsiveness, and the exact documentation needed to reinstate your profile if it gets suspended. Plus: why responding to reviews boosts conversions, how to use citations correctly, and why black hat SEOs are still getting it wrong.

    If you care about ethical local SEO and protecting your business online, this is a must-listen.

    Jason Brown, Founder of ReviewFraud:

    LinkedIn: https://www.linkedin.com/in/jason-brown-keyserholiday/

    X: https://x.com/keyserholiday

    Bluesky: https://bsky.app/profile/keyserholiday.bsky.social

    ReviewFraud: https://reviewfraud.org/

    Danny Leibrandt, Founder of Pest Control SEO:

    Facebook: https://facebook.com/DannyLeibrandt

    LinkedIn: https://linkedin.com/in/dannyleibrandt/

    Twitter: https://twitter.com/DannyLeibrandt

    Website: https://dannyleibrandt.com

    Pest Control SEO: https://pestcontrolseo.com/

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Jason Brown

    03:04 The Importance of Reviews in Local SEO

    06:01 Combatting Fake Reviews and Spam

    12:08 The Impact of Reviews on Business Reputation

    14:58 Understanding Google Business Profile Suspensions

    17:51 Navigating the Reinstatement Process

    25:45 Documenting Your Business for Google

    28:36 Optimizing Your Business Name for SEO

    34:59 The Role of Citations in Local SEO

    41:33 Increasing Conversion Rates on Google Business Profile

    44:54 The Impact of Reviews on SEO

    46:49 Advice for Local SEOs and Business Owners

    #jasonbrown #googlebusinessprofile #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business


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    52 mins
  • The PIONEER Of Conversion Rate Optimization: Bryan Eisenberg
    Jun 30 2025

    In this episode of Local Marketing Secrets, I’m joined by Bryan Eisenberg — two-time New York Times bestselling author, co-creator of the Persuasion Architecture Framework, and the guy who literally coined the term conversion rate optimization. We talk about the origin of CRO, how Bryan helped companies like Google, Dell, and Disney generate hundreds of millions in revenue, and how local businesses can apply the same frameworks to dominate their markets.

    We dig into Bryan’s “Five Rs” of SEO and authority, how to build brandable language that spreads, what Amazon’s four core pillars can teach service businesses, and why clarity is the ultimate competitive edge. Plus, Bryan shares his personal transformation story of losing 100 pounds and what it taught him about changing beliefs, building momentum, and being remarkable in business and life.

    If you’re a local business owner or marketer trying to stand out in an AI-saturated world, this is the episode you don’t want to miss.

    Bryan Eisenberg, Co-Founder of FutureNow:

    LinkedIn: https://www.linkedin.com/in/bryaneisenberg/

    Twitter: https://x.com/thegrok

    Facebook: https://www.facebook.com/bryan.eisenberg/

    Personal Site: https://www.bryaneisenberg.com/

    Newest Book: https://a.co/d/6ESUddE

    Danny Leibrandt, Founder of Pest Control SEO:

    Facebook: https://facebook.com/DannyLeibrandt

    LinkedIn: https://linkedin.com/in/dannyleibrandt/

    Twitter: https://twitter.com/DannyLeibrandt

    Website: https://dannyleibrandt.com

    Pest Control SEO: https://pestcontrolseo.com/

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Bryan Eisenberg

    04:58 Understanding Conversion Rate Optimization

    08:13 Core Principles of Marketing

    14:10 Be Like Amazon: The Four Pillars

    20:57 Overcoming Overwhelm in Business

    24:07 Transforming Personal Health and Business Beliefs

    27:10 The Conversion Trinity

    33:41 The Importance of Conversion Rate Optimization

    40:36 The Role of Reputation in Search Algorithmsy

    50:59 The Concept of Persuasion Architecture

    56:33 Insights from Working with Big Companies

    01:00:35 The Discrepancy in Customer Engagement

    01:04:51 Final Thoughts on Clarity and Attention

    #bryaneisenberg #conversionrateoptimization #futurenow #cro #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business


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    1 hr and 7 mins
  • Barry Schwartz: The Future Of SEO and How Google is Changing
    Jun 16 2025

    In this episode of Local Marketing Secrets, Danny Leibrandt sits down with the legendary Barry Schwartz — the founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and a go-to authority for all things SEO and Google updates. For over 20 years, Barry has tracked every major algorithm shift, interviewed Google’s top search executives, and built one of the most trusted voices in the SEO world.

    Together, Danny and Barry dive deep into the future of SEO, the rise of AI Mode, and how Google's search is transforming in real time. Barry shares insider insights from Google I/O, explains the impact of AI overviews on organic traffic, and breaks down what SEOs and business owners actually need to be focusing on in this new landscape — from branding and AI agents to why keyword targeting just isn’t enough anymore.

    They also explore the growing overlap between search and social, the evolving role of EEAT, the rise of LLMs like ChatGPT and Gemini, and even the future of AR glasses and multimodal search.

    If you want to understand where SEO is headed (and how to stay ahead), this is a must-listen with the man who’s been documenting it all from the front lines.

    Barry Schwartz, Founder of Search Engine Roundtable:

    LinkedIn: https://www.linkedin.com/in/rustybrick/

    X (Twitter): https://x.com/rustybrick

    YouTube: https://www.youtube.com/rustybrick

    Facebook: https://www.facebook.com/barryschwartz/

    Search Engine Roundtable: https://www.seroundtable.com/

    RustyBrick: https://www.rustybrick.com/

    Danny Leibrandt, Founder of Pest Control SEO:

    Facebook: https://facebook.com/DannyLeibrandt

    LinkedIn: https://linkedin.com/in/dannyleibrandt/

    Twitter: https://twitter.com/DannyLeibrandt

    Website: https://dannyleibrandt.com

    Pest Control SEO: https://pestcontrolseo.com/

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Barry Schwartz

    06:11 Google I.O. Update: AI's Impact on Search

    11:54 Advertising in the Age of AI Search

    14:43 Ads in AI Mode: The Future of Advertising

    17:44 The Landscape of LLMs: ChatGPT vs. Gemini

    20:49 SEO Strategies in an Evolving Market

    23:39 The Rise of Visual Search and Smart Glasses

    26:56 The Future of Search: Beyond Glasses

    29:43 Keyword Optimization: A Shift in Focus

    32:50 Understanding EEAT: The New SEO Standard

    41:48 The Future of AI in Content Creation

    46:00 The Intersection of Search and Social Media

    51:03 Advice for SEOs and Business Owners

    #barryschwartz #rustybrick #searchengineroundtable #searchenginejournal #seo #google #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business


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    52 mins
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