• The Long Game Podcast with Sandra Scaiano

  • By: Sandra Scaiano
  • Podcast

The Long Game Podcast with Sandra Scaiano

By: Sandra Scaiano
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  • Summary

  • The entrepreneur life is exciting and scary and there are days when you wonder if you’re on the right track. That’s why Sandra Scaiano is bringing you the Long Game podcast. Her philosophy; showing up, doing the work and being all in has served her and her clients for years. She’s unapologetically taking a stand for women who know they’ve got something to offer. This podcast will provide perspective, encouragement and a dose of real. Sandra’s clients depend on her brilliant, always honest insights. Now you can get that too. Show up for the conversation about business and life delivered with Sandra’s Jersey-girl style.
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Economics Leadership Marketing
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Episodes
  • Marketing Overwhelm to ROI with Victoria Hajjar

    Marketing Overwhelm to ROI with Victoria Hajjar
    Nov 22 2024
    Less than 2% of women have broken the million-dollar mark in their business and my guest today is on a mission to change that through helping business owners understand and engage with their marketing better. This episode is full on, marketing for entrepreneurs that you need to hear! My guest is Victoria Hajjar, the founder of Ugli Ventures - business can be ugly and she’s helping entrepreneurs make it beautiful. Clever. An entrepreneur herself, Victoria knows what it is like to be the person wearing so many hats, with little to no support. She teaches the marketing playbook she wishes she had as she began her marketing journey 15 years ago. A Google and Hubspot certified expert, Victoria runs the popular Podcast “The Scalable Marketing Machine” and has been featured on CNN and in numerous webinars and forums. We’re tackling the overwhelm many business owners face when it comes to marketing, how messaging is woven into this, and what you really need to understand to grow your business with marketing. We Discuss: The 4 pillars to Victoria’s marketing framework Iteration is everything. Small shifts in messaging can hugely impact conversion rates and the art of continuous improvement. Solopreneur social media marketing mistakes Social Media algorithm updates. This will make you think about the content you are creating. Embrace the "10% shift" and watch your marketing efforts soar. - Victoria Hajjar I love this marketing conversation. It’s smart, realistic and will give you confidence to go out there and do what you need to grow. The Long Game is… Marketing Overwhelm to ROI with Victoria Hajjar. CONNECT WITH US The Long Game Podcast Website Victoria Hajjar's Website Thank you for listening! If this episode resonated with you, please share it with your friends or leave a review. Both make a big difference. See you next week. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 mins
  • Becoming An Empowered Survivor with Beth Jones Ep 194

    Becoming An Empowered Survivor with Beth Jones Ep 194
    Oct 4 2024
    In this episode of The Long Game Podcast, host Sandra Scaiano sits down with Beth Jones, author of "Becoming an Empowered Survivor." Beth shares her transformative journey from trauma survivor to healing mentor, discussing the challenges of balancing personal healing with professional responsibilities and the concept of "Second Mountain Ascension." Learn how Beth is creating a movement to support other survivors and her experience with self-publishing her powerful story. Beth Jones is an empowered survivor, healing mentor, and author of "Becoming an Empowered Survivor." With a background in professional services and forensic accounting, Beth now dedicates her life to helping other survivors heal from trauma and abuse. Key Points: Healing Journey • Writing as a tool for processing trauma • The "hope, evolve, and love" framework for healing • Viewing healing as a lifelong journey Life-Work Integration • Navigating personal crisis while maintaining professional responsibilities • The importance of transparency in the workplace • Shifting from work-life balance to life-work integration Second Mountain Ascension • Introduction to David Brooks' concept of the "Second Mountain" • Transitioning from self-centered to service-oriented living • The transformative "valley" between mountains Creating a Healing Community • Beth's approach to mentoring and supporting other survivors • The role of vulnerability and authenticity in the healing process • Sharing resources and tools for healing Writing and Self-Publishing • Beth's journey from collaborative to solo author • Challenges of writing about personal trauma • The decision to self-publish and maintain creative control CONNECT WITH US: • The Long Game Podcast Website https://thelonggamepodcast.net • Beth Jone's Website https://empoweredsurvivors.com --- Thank you for listening! If this episode resonated with you, please share it with your friends or leave a review. Both make a big difference. See you next week! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • Lives Well Lived with Sky Bergman

    Lives Well Lived with Sky Bergman
    Jun 28 2024
    Welcome to The Long Game Podcast! I'm your host, Sandra Scaiano. In this episode, we dive into the definition of a “life well lived”. It's a question with countless answers, and today we're exploring it with Sky Bergman, an artist and documentary filmmaker. Sky's documentary, "Lives Well Lived," features interviews with individuals aged 75 to 100, sharing their wisdom and experiences. These interviews cover over 3,000 years of collective experience, revealing secrets and insights to living a meaningful life. From family histories to personal triumphs and tragedies, the film captures the essence of aging with grace and resilience. "Lives Well Lived" premiered at the Santa Barbara International Film Festival and has been screened in over 200 cities, winning eight awards. The film is now available on PBS, and organizations like Aging 2.0, AARP's Movies for Grownups, Encore.org, and Leading Age have also showcased it. In our conversation, Sky shares three common themes essential for a life well lived: a sense of purpose, a sense of community, and resilience. She emphasizes breaking down ageism stereotypes and fostering intergenerational connections for a better society. Sky's journey in creating this film is a testament to following your passion and creative thinking. Sky also discusses how she funded the documentary through unique means, emphasizing the importance of artists being paid for their work. Additionally, she highlights the concept of paying it forward and shares tips for those interested in creating similar projects. If you're inspired by Sky's work, check out her website for a list of starter questions for interviews and a video with tips on lighting, audio, and B-roll. It's a fantastic resource for anyone looking to document and share meaningful stories. Thank you for joining us on The Long Game Podcast. Let's continue to explore what it means to live a life well lived. Until next time, keep playing the long game. LINKS: • Lives Well Lived Film: https://lives-well-lived.com • PBS Learning Media: https://pbslearningmedia.org • Take Action Page: https://lives-well-lived.com/take-action • Book on Amazon]:https://amazon.com CONNECT WITH US: • The Long Game Podcast Website: https://thelonggamepodcast.net --- Thank you for listening! If this episode resonated with you, please share it with your friends or leave a review. Both make a big difference. See you next week! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 mins

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