The MarTech Show

By: Mike Allton
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  • Summary

  • The MarTech Show is your guide to exploring today's marketing technology solutions. Social Media. Artificial Intelligence. Augmented Reality. Content. SEO. Email. Analytics. Listening. Advertising, and more! Join award-winning marketer Mike Allton and his co-host, agency owner and technology futurist Robin Dimond, as they dish on the latest developments in marketing technology and share new solutions and innovative approaches that you need to know about to grow your business today. Whether you're a team of one or a hundred, this podcast will help you keep up with today's advancements in technology, and learn about solutions that could be just the solution you've been looking for. Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Produced and Hosted by Mike Allton alongside Robin Dimond. Follow The MarTech Show on Instagram at https://www.instagram.com/TheMarTechShow.
    2024-present
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Economics Marketing
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Episodes
  • How a Rock 'n' Roll DJ is Revolutionizing AI and Digital Marketing

    How a Rock 'n' Roll DJ is Revolutionizing AI and Digital Marketing
    Oct 9 2024
    What if I told you that principles from rock 'n' roll can transform AI and revolutionize digital marketing? Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands. Despite using various tools and strategies, many marketers find their campaigns falling flat. The frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact, leading to disconnected audiences and ineffective marketing efforts. Enter Kate Bradley Chernis, who brings a unique perspective to the digital marketing world. As a former rock 'n' roll DJ broadcasting to 20 million listeners a day, Kate has an unparalleled understanding of audience engagement. Now, as the co-founder and CEO of Lately, she leverages the neuroscience of music to drive revolutionary AI technology. Kate's innovative approach is transforming content creation and digital marketing, offering a fresh, effective way to connect with audiences on a deeper level. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Kate Bradley Chernis about: 🔶Innovative Insight: Understanding how the neuroscience of music can be applied to AI technology to create more engaging content. 🔶Practical Applications: Learning about real-world successes where music-inspired AI has dramatically improved marketing outcomes. 🔶Future Directions: Insights into the future of generative AI and how it can continue to revolutionize digital marketing by tapping into the emotional power of music. Learn more about Kate Bradley Chernis Connect with Kate Bradley Chernis on LinkedIn Follow Lately on X Resources & Brands mentioned in this episode Lately Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Eddie Vedder An ebook: This Is Your Brain on Music: The Science of a Human Obsession Bank of America AT& T United Way Worldwide National Disability Institute Gary Vee Jonathan Weinert Philips Electric Signify Betty Crocker Introducing OpenAI o1-preview Show Notes & Transcript: https://www.agorapulse.com/how-a-rock-n-roll-dj-is-revolutionizing-ai-and-digital-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    46 mins
  • AI-Driven Creative Analysis: Optimizing Performance in Less Than a Minute

    AI-Driven Creative Analysis: Optimizing Performance in Less Than a Minute
    Sep 25 2024
    What if you could analyze your ad creatives' performance and gain actionable insights in under a minute? Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies. This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and ineffective testing pushes brands to seek better solutions. Today, we have Asaf Yanai, CEO of Alison.ai, joining us to explain how AI can revolutionize creative analysis. Asaf has over 15 years of experience in driving technological innovation and transforming industries. With a background in strategic roles such as VP of Growth and Head of Media Buying at top online marketing companies, Asaf leverages his expertise to lead Alison.ai in revolutionizing creative analysis with AI. His entrepreneurial journey, marked by successful ventures and a relentless pursuit of progress, makes him a true inspiration in the tech industry. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Asaf Yanai about: 🔶Revolutionary Analysis: Understanding how AI can analyze ad creatives' performance and provide actionable insights in less than a minute. 🔶Solving the Black Box Problem: Learning how AI platforms like Alison.ai address the lack of granular data in social media advertising. 🔶Practical Applications: Insights into how brands can implement AI-driven creative analysis to optimize their ad strategies and reduce costs. Learn more about Asaf Yanai Connect with Asaf Yanai on LinkedIn Resources & Brands mentioned in this episode Alison.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Gordon Ramsay Episode with Feedonomics: Why Great Retailers Care About Product Feed Management on Social Google Zynga Podcast Movement AI and marketing impact Show Notes & Transcript: https://www.agorapulse.com/blog/ai-driven-creative-analysis Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    44 mins
  • The Strategic Mix: Future-Proof Your Brand's Marketing with Email and Social Media

    The Strategic Mix: Future-Proof Your Brand's Marketing with Email and Social Media
    Sep 11 2024
    What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success. What are our options? That’s what Carlos Gil is here to help with. Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He’s known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about: 🔶Channel Integration: Understanding how to integrate social media and email marketing to create a diversified and resilient brand strategy. 🔶Practical Strategies: Learning actionable steps for leveraging the strengths of both channels to enhance reach and engagement. 🔶Future-Proofing Techniques: Insights into building a brand strategy that can withstand changes in the digital landscape, ensuring long-term relevance and success. Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Carlos Gil Connect with Carlos Gil on LinkedIn Connect with Carlos Gil on Twitter Resources & Brands mentioned in this episode GetResponse Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community X's CEO, Linda Yaccarino's open letter South by Southwest Social Media Marketing World Carlos Gil's book: The End of Marketing Brand24 Mick Griffin Salesforce HubSpot Simon Grabowski Tinder Nordstroms Wendy's Morning Brew Zapier MailChimp Constant Contact Show Notes & Transcript: https://www.agorapulse.com/blog/future-proof-your-brands-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    46 mins

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