Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s

Watch on YouTube - https://youtu.be/l6F_9ZfHxJc

00:00:00 Google Cloud outage consequences
00:05:09 Google Search AI integration
00:09:50 Shopping journey optimisation
00:10:56 Martech madness webinar promo
00:11:36 Martech stack challenges and solutions
00:16:25 Warehouse native analytics solution
00:22:37 Data warehousing accessibility and democratisation
00:24:37 Data warehouse monetisation challenges
00:29:10 Transitioning to a data warehouse
00:32:45 Data integration process explained
00:36:17 SQL optimisation without LLMs
00:39:23 Data quality and user trust
00:45:13 Product and marketing analytics overlap
00:49:21 Data warehouse analytics revolution
00:51:46 Data privacy in tech solutions
00:56:41 Cat logo branding significance
00:59:40 AI in SQL queries

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6

Watch on YouTube - https://youtu.be/EOCkEORVToo

00:00:00 - Introduction
00:00:47 - News Overview
00:02:25 - Speculations on AI and Hardware Integration
00:03:25 - AI Devices and Market Speculations
00:04:03 - Subscription Models and Data Privacy Concerns
00:05:21 - AI and Consumer Technology
00:05:48 - Anthropic's New Claude Models
00:06:55 - AI Model Benchmarks and Comparisons
00:08:34 - Practical Uses of New Claude Versions
00:09:45 - AI in Data Engineering and Analysis
00:10:30 - Google Ads Data Manager API
00:11:02 - Google Tag Gateway
00:13:10 - First-Party Data and Privacy
00:16:11 - Transition to AI-Themed Episode
00:17:00 - Introduction to Guest Anthony Mayfield
00:18:00 - Background of Brilliant Noise
00:19:28 - Digital Transformation and AI
00:22:13 - Technological Evolution and Complexity
00:25:35 - Human Adaptation to Rapid Technological Change
00:30:20 - Understanding and Interfacing with Complex Technology
00:32:44 - Brilliant Noise's Pivot to AI
00:37:13 - Practical AI Adoption in Companies
00:39:13 - Importance of Data Management for AI
00:40:06 - Bottom-Up Approach to AI Adoption
00:43:47 - Encouraging AI Adoption in Companies
00:45:07 - Effective Training and Learning for AI Adoption

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.

-----

About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh

Watch on YouTube - https://youtu.be/4yo-N2KM8rw

00:00:00 - Introduction
00:01:00 - Veronica's Career Journey
00:02:30 - Transition from Academia to Data Analysis
00:04:00 - Regrets About Leaving Academia
00:05:30 - Current Role as a Product Data Analyst
00:07:00 - Skills Required in Data Analysis
00:09:00 - Bridging Technical and Business Communication
00:10:30 - Experience with Data Tools
00:11:30 - Tech Stack and Tools Used
00:13:30 - Data Culture in the Workplace
00:14:30 - Project Collaboration with Measurelab
00:15:30 - Overview of the Dataform Project
00:16:30 - Choosing Between DBT and Data Form
00:18:00 - Benefits of Dataform's Structure
00:20:00 - Maintaining and Scaling Data Solutions
00:23:00 - When to Use Dataform or DBT
00:25:00 - AI's Role in Data Management
00:29:00 - Learning and Adapting to AI
00:32:00 - Conclusion and Final Thoughts
00:49:00 - Closing Remarks and Encouragement

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature. They cover everything from her time in venture capital at Project A, to the quirks of working in scientific publishing—and what it’s like to swap lab coats for dashboards. They also dig into a recent project we worked on together using Dataform to streamline reporting across Springer’s complex analytics setup.

-----

About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) appeared first on Measurelab.