The MindShift Podcast with Darrell Evans Podcast By Darrell Evans Digital Marketing and Business Growth Strategist for Scaling Brands cover art

The MindShift Podcast with Darrell Evans

The MindShift Podcast with Darrell Evans

By: Darrell Evans Digital Marketing and Business Growth Strategist for Scaling Brands
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Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?

Are AI tools making things easier—or more confusing?

Welcome to The MindShift Podcast, hosted by Darrell Evans—growth strategist, AI marketing educator, and CEO of MindShift Digital.

This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.

You’ll find answers to questions like:

- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?

- What are the best ways to start using AI in marketing without disrupting our business?

- Why is our cost per lead going up while conversion rates are going down?

- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?

- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?

- What’s the best way to align our sales and marketing teams for better results?

- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?

- Is SEO still worth it in the age of AI and paid media dominance?

- How can we differentiate our brand when our competitors are saying the same things?

- Can we grow our business without hiring more people or increasing overhead?

Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.

Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.

Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.


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Episodes
  • 340: How to Build an Omnichannel Marketing Strategy for the Modern Buyer

    340: How to Build an Omnichannel Marketing Strategy for the Modern Buyer
    May 7 2025

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    You might think your marketing is solid because you’re running ads or posting on social, but if it’s not converting, something’s off.

    In this episode, I’m breaking down the real reason most strategies fail and sharing a smarter, more scalable approach that matches how buyers actually behave today.

    If you’re tired of spinning your wheels, wasting money, or relying on tactics that used to work but don’t anymore, this will shift your thinking. It’s not about doing more. It’s about doing it right.


    We love feedback. Send us a text message.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.
    Show more Show less
    10 mins
  • 339: How Retargeting and Reactivation Unlock Your Marketing ROI

    339: How Retargeting and Reactivation Unlock Your Marketing ROI
    Apr 30 2025

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    Are you struggling with marketing ROI?

    Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet.

    In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot.

    Stop leaving money on the table.

    KEY TAKEAWAYS:

    1. Only 2-4% of people who engage with your brand are ready to buy TODAY

    2. Most businesses give up on leads after 30-90 days

    3. 55% of prospects will solve their problem within 3-18 months

    4. Database reactivation campaigns can unlock thousands of "dead leads"

    5. Top of mind remarketing requires only 5% of your total ad spend

    We love feedback. Send us a text message.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.
    Show more Show less
    12 mins
  • 338: How To Convert More Website Traffic To Leads With This One Simple Tactic

    338: How To Convert More Website Traffic To Leads With This One Simple Tactic
    Apr 23 2025

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    Are you obsessing over website traffic but still struggling with lead generation and sales? In this eye-opening episode, Darrell Evans reveal why chasing more traffic might be the BIGGEST mistake you're making in your digital marketing strategy.

    Discover the hidden opportunity in your EXISTING traffic that could increase your conversions by 1-3% without spending an extra dollar on advertising. We’ll show you exactly how we implement this game-changing approach in the first 90 days with our clients.

    KEY TAKEAWAYS:

    • Traffic metrics alone don't generate revenue - conversion optimization does
    • Most visitors who leave your site will never return, regardless of your reputation
    • Exit intent strategies should be content-specific, not generic across your whole site
    • Visitors in different stages need different engagement options beyond "Get a Quote"
    • Even a small 1-3% increase in conversion rate can significantly impact your revenue

    We love feedback. Send us a text message.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.
    Show more Show less
    13 mins
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