• The Mindful Bullhorn

  • By: Borshoff
  • Podcast

The Mindful Bullhorn

By: Borshoff
Listen for free

  • Summary

  • Borshoff’s YouTube and podcast series brings marketers and creatives purposeful discussions around relevant and timely topics. Each episode tells the story of how a brand, and the people behind it, are making an impact on the world, their industries and their audiences. We call this series, "The Mindful Bullhorn." Bullhorns are famously loud, directional, and attention-getting. A mindful one, though, uses its power and voice with strategy and intention -- considering the needs of its audience first, and cutting through the noise in a thoughtful way to offer something of real value. It embraces the unexpected. It creates conversation. It establishes trust. It shapes commerce, communications and culture for the better. The Mindful Bullhorn series celebrates this feat. We look at, and learn from, the most thoughtful, creative and authentic ways brands are connecting with their audiences today.
    2024
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Art Economics Marketing
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Episodes
  • Marvella Cultivates a Bold Vision for Women Athletes

    Marvella Cultivates a Bold Vision for Women Athletes
    Nov 21 2024

    In this episode we speak to Allison Barber, Ph.D., outgoing President of the WNBA's Indiana Fever and current Chair of the Marvella Foundation. Marvella is a youth sports complex with a bold vision to bring athletics and leadership to the underserved market of women's sports. We discuss her role leading the Fever, including how the Caitlin Clark Effect influenced the WNBA and Fever brands, and also the impact it's made on women's athletics. Our conversation also dives into brand purpose, and how Allison leads with purpose in mind when launching a new brand and building a new culture.
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    46 mins
  • Indianapolis Colts Activate Their Brand Through Fan-Focused Experiences

    Indianapolis Colts Activate Their Brand Through Fan-Focused Experiences
    Jul 25 2024
    In our conversation with Roger VanDerSnick, the NFL's Indianapolis Colts' Chief Sales and Marketing Officer, we dive into how the team makes an impact by uniting fans, friends and families through football. We discuss how his early career at Proctor & Gamble helped develop both the marketing and leadership skills to take on significant roles as a sports marketer with NASCAR and in professional football. Learn how the Colts activate fan experiences in the community, in the stadium and with their mascot, Blue!
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    36 mins
  • Redefining a Comic Icon: A Superhero's Impact In This Universe

    Redefining a Comic Icon: A Superhero's Impact In This Universe
    Jun 27 2024

    In the latest episode of The Mindful Bullhorn we have the honor of speaking to Peter Ramsey, Academy Award winning director of Spider-Man: Into the Spider-Verse and as executive producer of Hair Love. We talk about how Peter's love of comic books inspired a drive to discover that a career in film was possible. Learn about Peter's early career as a storyboard artist on films like Cast Away, Shrek and Fight Club, just to name a few. We also chat about how Peter got his big break directing feature films, the impact of Miles Morales, and how the creative industry can continue to grow its diversity.
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    1 hr and 14 mins

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