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The Music Business Buddy

The Music Business Buddy

By: Jonny Amos
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About this listen

A podcast that aims to educate and inspire music creators in their quest to achieving their goals by gaining a greater understanding of the business of music. A new episode is released each Wednesday and aims to offer clarity and insight into a range of subjects across the music industry, all through the lens of a music creator for the benefit of other music creators. The series includes soundbites and interviews with guests from all over the world together with commentary and clarity on a range of topics. The podcast is hosted by award winning music industry professional Jonny Amos.
Jonny Amos is a music producer with credits on a range of major and independent labels, a songwriter with chart success in Europe and Asia, a senior lecturer in both music creation and music business at BIMM University UK, director of The SongLab Ltd and the author of The Music Business for Music Creators.
www.jonnyamos.com

© 2025 The Music Business Buddy
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Episodes
  • Episode 52: Setting Up Your Own Remote Marketplace
    Jul 1 2025

    "I just want to make a living as a music creator" is perhaps the most common goal I hear from musicians - and today's podcast explores how the remote marketplace makes that more achievable than ever before.

    What if those guitar skills you've developed could earn you income beyond your local band? What if those production techniques you've mastered could serve clients worldwide? What if those songs sitting on your hard drive could be monetised without releasing them yourself?

    The golden age of the gig economy has transformed how musicians can earn from their craft. Platforms like SoundBetter, AirGigs, Fiverr and Musiversal have created sophisticated ecosystems where music creators can offer their services to a global clientele without ever leaving their studios. But simply signing up isn't enough - the musicians who thrive in these marketplaces understand the nuances that separate occasional gigs from consistent income.

    We dive deep into crafting your offering with precision - explaining why being a specialist rather than a jack-of-all-trades helps you stand out in the crowded marketplace. You'll learn how to structure tiered service options that maximize your earnings while giving clients the flexibility they need. We explore the delicate balance of pricing, rights management, revision policies, and the critical importance of turnaround times in winning repeat business.

    Beyond the technical setup, we examine the psychology of successful remote musicians - how controlling your ego when serving others' creative visions, building a compelling profile, and maintaining impeccable professional etiquette can transform occasional gigs into career-defining relationships.

    Whether you're looking to supplement your income or build a full-time career, this episode provides the roadmap to monetising your musical skills in the digital marketplace. Subscribe to The Music Business Buddy for more insights that help you navigate the business side of your creative career with confidence.

    Reach out to me !

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

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    31 mins
  • Episode 51: Hits, Syncs and Serenada - The Lloyd Perrin Story
    Jun 24 2025

    What if streaming platforms actually paid artists fairly? This question has driven acclaimed producer Lloyd Perrin (Papa Zeus) to develop Serenada, a revolutionary social streaming platform that could transform how musicians earn from their music.

    Perrin's impressive career spans from chart success with "About You" (which brilliantly reimagined CeCe Peniston's "Finally") to scoring films like Street Dance 3D. Despite these achievements, he's witnessed firsthand how streaming economics have devastated artist income. "When I first started, we sold CDs and made money. Then downloads meant less money. With streaming it makes even less money and even less sense," Perrin explains with refreshing candor.

    Serenada represents a powerful alternative – a user-centric streaming platform where your subscription fee goes directly to artists you listen to, not into a communal pool where only megastars truly benefit. By combining social media engagement, content discovery, and fair compensation in one platform, Perrin aims to remove the fragmented journey between discovering music and supporting creators.

    The platform will ethically utilize AI to enhance music discovery based on emotional resonance and compositional elements, helping listeners find their perfect musical match while ensuring artists get discovered by the right audience. Most revolutionary is Perrin's commitment that all artists – from bedroom producers to established names – receive equal treatment on the platform with no preferential deals for major labels.

    This episode offers a fascinating glimpse into a potential future where streaming actually nurtures artistic development rather than treating music as an expendable commodity. Whether you're a music creator frustrated by streaming economics or a fan wondering why your favorite artists struggle despite millions of plays, Perrin's vision for Serenada presents an inspiring path forward for the industry.

    Reach out to me !

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

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    1 hr and 7 mins
  • Episode 50: Q & A with Jonny Amos
    Jun 17 2025

    Fifty episodes! What started as a mission to help music creators better understand the industry has grown into a thriving community, and I couldn't be more grateful for your support along this journey. In this episode, I answer questions sent in from the community of listeners.

    This milestone episode tackles the questions you've been asking about the music business - the confusing parts, the frustrating parts, and the parts where terminology seems designed to bewilder newcomers. Ever wondered why your distributor sends you most of your streaming money while PRS collects another portion? Confused about what "music publishing" actually means (hint: it's not uploading your tracks to Spotify)? I break it all down in straightforward terms.

    The relationship between AI and music creation emerges as a recurring theme throughout our Q&A session. Rather than taking a doom-and-gloom perspective, I share insights about ethical AI companies that properly compensate vocalists and musicians while exploring how these tools can enhance rather than replace human creativity. From Voice Swap to Scalar 3 and DAACI's Generate, we examine practical applications for today's music makers.

    For those of you struggling with the relentless demand for social media content, my advice might surprise you. I share an insight into how my former band built a passionate fanbase, along with practical strategies for finding common ground with potential listeners without falling into the trap of constant promotion.

    Whether you're wondering how to approach a booking agent, navigate relationships with producers, or simply understand why finishing projects matters more than starting them, this episode delivers actionable answers to questions from real music creators. No jargon, no gatekeeping - just straightforward guidance from someone who's been there.

    Got a question I didn't answer? Reach out - I'm here to help you navigate this industry and turn your passion into a sustainable career. Here's to the next fifty episodes!

    Reach out to me !

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

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    43 mins
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