“In neuromarketing, those companies are smarter than we are. They know how to exploit this stuff, so now they know how to get us to do things. The more that we can understand that the better, and the more that we can understand our own decision-making, the better.”

Curious about how your brain influences financial decisions? Our host Ed Coambs welcomes Dr. Oliver Schnusenberg, a pioneer in the fusion of neuroscience, behavioral finance, and financial therapy. From hospitality management to behavioral finance, Dr. Schnusenberg shares his intriguing journey and provides a fresh perspective on financial planning by emphasizing the importance of empathy and compassion, aiming to create a more holistic approach for clients.

Ed and Dr. Schnusenberg also shed light on the power of neuroplasticity and its role in shaping financial behaviors. Discover how intentional changes in thoughts and actions can transform neural pathways over time. Inspired by the work of Joe Dispenza, they discuss practical grounding techniques and the necessity of repetition in therapy to cultivate new financial mindsets. The conversation challenges conventional financial planning, advocating for more personalized and effective strategies that adapt to the unique needs of each individual.

They unravel the intricate connections between fear, addiction, and relationships, and how these factors can impact financial decisions. Dr. Schnusenberg delves into the concept of neuromarketing and its exploitation of the brain's reward systems, urging the importance of understanding these mechanisms. They also touch on the role of emotional availability in developmental growth, emphasizing the significance of human interaction and awareness in nurturing healthier relationships and decision-making. Tune in for an episode that promises to expand your understanding of the mind's influence on money and love.

Key Topics:

• Understanding Decision-Making and Financial Therapy (00:00)
• Exploring Behavioral Finance and Neuroscience (03:23)
• Neuroplasticity and Financial Therapy (07:42)
• The Role of Neuroscience in Financial Therapy (14:20)
• Understanding Addiction and Marketing (20:07)
• Attachment Theory and Relationships (25:08)
• Neuroception and Theory of Mind (30:22)
• Wrap-Up and Call to Action (34:30)

Resources:

• EquilibriaEvolution.com
• Dr. Oliver Schnusenberg on LinkedIn

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