In this episode of The Not So Black and White Real Estate Podcast, we sit down with sales legend Phil M. Jones to explore how the right words, asked the right way, can completely change your real estate conversations. From guiding hesitant buyers through tough decisions to helping agents build trust and clarity, Phil drops powerful, real-world scripts and mindset shifts. Whether you’re a Realtor, leader, or someone who just wants to communicate better—this one’s packed with gold.

1. 🧠 Clarity sells — People don’t buy when they’re confused; great questions create clarity.
2. 💬 “The way I see it…” is a magic phrase to guide tough decisions without pressure.
3. 🏡 Buying a home isn’t just financial—it’s about the future you’ll be grateful for.
4. 🚫 Avoid “hustle language”; instead, make it easy for clients to say yes.
5. 🎯 The best salespeople aren’t pushy—they’re helpful and intentional.
6. ❓ “What happens if you do nothing?” — a game-changing way to spark urgency.
7. 🔄 Repeat objections in your own words to show you’re listening, not just selling.
8. 💡 Scripted doesn’t mean robotic—it means being ready for real moments.
9. 🧩 Every “no” might just be missing information—ask again, differently.
10. 🤝 Trust is built when people feel understood, not just talked at.

Sound Bites:

1. “Clarity is what converts.”
2. “The words you choose, matter most.”
3. “Don’t sell—guide the decision.”

----
Podcast Produced and Distributed by AgentInnovationStudios.com

✨ Episode Description:

In this special episode of The Not So Black and White Real Estate Podcast, we take you inside the electric atmosphere of the KW Canada Gala 2024! 🏆🇨🇦

We sat down with award-winning Keller Williams agents from across the country to uncover the stories behind their success. From game-changing strategies to personal breakthroughs, this episode is packed with raw insight, inspiration, and real estate wisdom you won’t hear anywhere else.

🎧 In this episode, you’ll hear:

• What it takes to thrive in today’s real estate market
• How top agents stay motivated and focused
• Powerful advice for new and seasoned professionals alike
• Unfiltered moments and behind-the-scenes reflections from the Gala

Whether you’re an agent looking to level up or a fan of great success stories, this episode will leave you fired up and ready to grow 💥

🛎️ Don’t forget to subscribe, share, and leave a review — it helps us reach more amazing listeners like you!

#KWCanada #RealEstatePodcast #KWGala2024 #RealtorLife #NotSoBlackAndWhitePodcast #TopAgents

----
Podcast Produced and Distributed by AgentInnovationStudios.com

In this episode of the Not So Black & White Real Estate Podcast, hosts Sir Colin Campbell and Gary A. McGowan sit down with Justin Jeffery, a top real estate team leader in Canada, to talk about his personal journey through burnout and how he rebuilt his leadership approach. Justin shares candid insights on the fast-paced nature of real estate, the mental toll it can take, and the importance of prioritizing health and well-being while striving for success.

Key Takeaways:

• Justin’s personal experience with burnout: how it happened and how he recovered
• Recognizing early signs of burnout in high-performance careers
• The importance of self-care and mental health in real estate
• Leadership strategies for building successful, motivated teams
• Tips on delegation, focusing on long-term goals, and creating a culture of balance

Guest:

• Justin Jeffery: One of Canada’s top real estate team leaders with a focus on sustainable leadership and team success.

Hosts:

• Sir Colin Campbell
• Gary A. McGowan

Topics Discussed:

• Burnout in the real estate industry
• Leadership challenges and strategies
• Real estate career advice
• Building a supportive, balanced team environment

Resources Mentioned:

• For The Love Of Real Estate Conference – where the episode was recorded live
• Mental health tips for real estate professionals

Episode Description:

In this episode, we dive deep into the topic of burnout and leadership with one of Canada’s top real estate professionals, Justin Jeffery. Justin shares his personal story of hitting a breaking point during his career, how he rebuilt himself, and what he’s learned about leading a successful team without sacrificing personal well-being. Hosted by Sir Colin Campbell and Gary A. McGowan, this episode is packed with valuable insights for anyone in the real estate industry, particularly those looking to balance high performance with health and happiness.

Whether you’re a real estate agent, team leader, or business owner, this episode offers essential tips on avoiding burnout, building resilient teams, and leading with purpose.

Tune in now to learn from Justin’s experience and gain actionable strategies to implement in your own career.

----
Podcast Produced and Distributed by AgentInnovationStudios.com