Today, I’m diving into a topic that might ruffle a few feathers, but it’s one I believe every woman entrepreneur, especially those in health and wellness, needs to hear.

If you're a coach, consultant, or practitioner who's been conditioned to undervalue your expertise or struggle with money mindset, this episode is your wake-up call.

I'm sharing my personal journey as a mom, business owner, and former dietitian and explaining why charging premium prices isn’t just okay... it’s necessary.

We’ll explore how motherhood, time constraints, and industry expectations intersect to create burnout, and why women must lead the change in valuing their time and talent.

This episode is both a reality check and a rallying cry to raise your prices, own your worth, and reclaim your freedom. 🔥

If you’re tired of sacrificing your energy, finances, or time with your kids to serve clients who undervalue your services, I promise you there’s a better way.

Tune in and get inspired to make bold, empowered decisions that honor you and your impact.

[1:10] - Why this topic might be controversial but essential for impact-driven women.

[2:41] - What it really means to be the sole breadwinner with limited time and energy.

[4:10] - The real cost of your expertise: education, internships, and hard-won experience.

[7:42] - Unpacking the false choice between helping people and making good money.

[10:26] - The societal and industry beliefs that keep female experts underpaid.

[12:15] - The trap of corporate wellness jobs: convenient but undercompensated.

[14:08] - Why high-ticket pricing is not greedy—it’s essential for sustainability.

[17:28] - How charging premium raises the standard for your clients and your industry.

[20:15] - Moms, your time is even more valuable now. Here’s why that matters.

[24:45] - Final reflection: are your prices based on value or fear?

• “Premium pricing is not just about the income you’re making. It’s about reshaping what’s normal for female experts.”

• “Motherhood expands your wisdom, your intuition, your value… and that’s why moms should be charging the most.”

• “You didn’t start your business to work 40 hours a week and barely scrape by. You started it for freedom.”

• “When you undervalue yourself, you attract clients who undervalue your work too.”

• “Wealth and wellness are not opposites. Wealth is a tool, and women, especially moms, deserve to live well too.”

• “If you’re bleeding yourself dry serving 30 to 40 clients a week just to afford childcare, something has to change.”

• “The system is built to keep women and female health experts undervalued. And it only changes when we decide to change it.”

• Follow me on Instagram @lauraschoenfeldrd

• Want my eyes on your business? Check out my coaching programs.
  
  

Loved this episode? Let me know what resonated with you—DM me on Instagram @lauraschoenfeldrd and share your takeaways.

If this fired you up, be sure to subscribe so you never miss an episode.

And if you’re feeling generous, I’d be so grateful if you left a 5-star rating and review.

It helps other women entrepreneurs find this podcast and join the movement to build wealth without burnout.

Until next time, keep showing up, charging what you’re worth, and stepping fully into your power as a Nourished CEO.

I am so excited to dive into today's episode—a real heart-to-heart on how to stand out in the noisy online world without compromising who you are.

After 11+ years of running an online business (starting as a nutritionist in ancestral health and evolving into a full-time business coach), I’ve seen firsthand how much the digital landscape has shifted.

With AI-generated content flooding the market and influencer-style accounts dominating social media, it can feel like you're shouting into the void—even if you’re sharing valuable, life-changing content.

So, how do you get noticed without resorting to cringey trends or abandoning your ethics? How do you attract aligned clients, not just attention?

In this episode, I’m breaking down exactly how to show up authentically, build trust with your audience, and create content that converts—without selling your soul or playing the algorithm game.

Whether you're brand new or a seasoned pro feeling lost in the crowd, I’ve got strategies and mindset shifts that will reignite your content with purpose and integrity.

Tune in to learn:

• Why views don’t pay the bills (and what does)

• How to balance sales strategies with genuine connection

• The three types of thought leadership content that build trust and drive sales

• And yes, I’m sharing some of my own hard-earned lessons (mistakes included) so you don’t have to learn them the hard way!

[0:34] – Reflecting on 11+ years of online business evolution and the rise of influencer-driven content.

[5:55] – The myth that more views = more clients—and why it rarely works that way for coaches and service providers.

[4:44] – The ethics trap: why staying true to your values is key (and how to do it without holding back).

[7:51] – Why going viral can attract the wrong audience and how to shift focus to aligned leads.

[10:17] – Finding the balance: blending authenticity with sales strategies for better content and better results.

[24:58] – Three types of content that position you as a thought leader: Problem awareness, perspective-shifting, and previewing your process.

[32:30] – How to stand out online even with a small audience and why that’s all you really need to be successful.

• Learn more about the Nourished Business Accelerator

• Follow me on Instagram for more behind-the-scenes and thought leadership: @lauraschoenfeldrd

If this episode resonated with you, I’d love it if you’d rate, follow, and review the show! It helps more amazing coaches and practitioners like you discover these conversations.

And don’t forget to share this episode with a friend who could use a little encouragement to show up authentically online.

Thanks for tuning in—I’ll catch you on the next episode of The Nourished CEO Podcast!

Today we’re diving into a topic that hits close to home not just for me, but for so many entrepreneurs out there.

We’re talking about fear.

Specifically, how fear can secretly (or not-so-secretly) steer your business decisions, slow down your growth, and keep you from reaching your full potential.

And honestly? This is the perfect episode to kick off after rebranding because, let’s be real, getting back into podcasting after a break felt really intimidating for me. Even after 12 years of being in and out of this space, fear still crept in.

But here I am, doing it anyway, ripping off the Band-Aid! And that’s exactly what I want for you, too; to recognize where fear is holding you back and to take bold, aligned action anyway.

In this episode, we’ll explore the sneaky ways fear shows up in your business (spoiler alert: it’s not always obvious), how to recognize it, and what you can do to stop letting it drive the bus.

From procrastination to perfectionism, from over-researching to hiding behind busy work—I’ve been there, and I’m sharing my personal journey with you. Plus, I’ll walk you through some of the most powerful shifts I’ve made that helped me stop overthinking and start moving forward with confidence.

[0:00] – Why relaunching The Nourished CEO Podcast felt scary even after 12 years of podcasting experience.

[3:10] – How fear masks itself as procrastination—and why it delayed this podcast for years.

[4:09] – The double-edged sword of perfectionism and how it slows your progress.

[7:19] – Over-researching: when gathering more info keeps you stuck.

[9:10] – The sneaky role of busy work (and how even program creation can be fear-based avoidance).

[10:42] – Common fear-driven decisions like resisting niching down, hiring, launching, or investing in your business.

[17:04] – How to build self-trust so you can move past fear and grow your business with confidence.

[21:18] – Why waiting for confidence is a trap—and how to create it through aligned action and reframing.

• DM me on Instagram: @lauraschoenfeldrd – I’d love to hear your thoughts and what resonated with you in this episode!

Thank you so much for joining me for this vulnerable (but hopefully empowering!) conversation.

If this episode helped you recognize your own fear patterns or gave you that little nudge you needed to take action, please leave a five-star review!

It helps more entrepreneurs like you find The Nourished CEO Podcast and get the inspiration they need to show up fully in their businesses.

And as always, I can’t wait to connect with you again next time! Until then, keep taking action—even if it feels a little scary.

See you soon! 💛