The Obsessed Marketer

By: Viral Solutions
  • Summary

  • Keeping things running day to day while also keeping your marketing knowledge sharp is no easy task. That's why we here at Viral Solutions are launching a weekly small business marketing podcast just for business owners and nonprofit leaders like you—called The Obsessed Marketer. We know that staying up to date with the latest trends and educating yourself on the fundamentals of marketing can be a challenge. After all, there's a ton of information out there, and you already have a lot on your plate. But without the proper know-how, you'll continue to struggle to grow your organization. Fortunately, The Obsessed Marketer will provide you with the insight you need in convenient, 30-minute episodes. Tune in each week and join me, Andrew Haese, and my teammates Holland Birkey and Joel Schmitz as we discuss various topics to help you kick off your Monday with a revitalized mindset and ensure you are in the loop on top marketing strategies. Every episode, you'll receive tips to implement so you can hit the ground running through the rest of your week and jumpstart your organization in the process. We'll even hear and learn from business owners like you who are killing it in the marketing game and are looking to share their knowledge and help other businesses crush their marketing goals. So, if you're looking for actionable tips that you can implement in your organization's own marketing strategy each week, subscribe to The Obsessed Marketer podcast, launching April 4th and available on Apple Podcasts, Spotify, iHeartRadio, Amazon Music, Google Podcasts, and our YouTube channel!
    2023
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Episodes
  • Bring Out the Baker in You! – Exploring the Veteran-Owned Business, Bucket of Bread's Chris Wysong
    Feb 13 2023

    Have you ever woken up from a dream and immediately thought, “I gotta write this down!” 

    Chris Wysong went through the same thing. His dream, Bucket of Bread, was to have high-quality ingredients to make homemade bread, easily accessible and able to buy from the internet. Through Chris’ hard work, his dream made its way into a real business! 

    Listen in to hear Chris tell us what it’s like to run a Veteran-owned business and the benefits that come with it.

    About Chris Wysong:

    Chris Wysong is a career Army Veteran. He is also the owner and founder of Bucket of Bread LLC in La Crosse, Wisconsin.

    Chris has an immense passion for baking and a thirst for sharing these methods with the world. 

    Because of his baking experiences and his genuine love for being in the kitchen, an idea started to form in the back of his mind without him knowing. And one night at 3 a.m. Bucket of Bread was born. His dream vividly portrayed putting all his baking experiences and delicious creations into a bucket to help people. This concept then made its way to a sticky note and was pushed to the top of a to-do list.

    This was unlike anything previously done in the thousands of years of baking dough into bread. The University of Wisconsin, School of Business, conducted MBA-level market research only to discover what was once old is now new with Bucket of Bread’s repackaged twist on baking with doughs! This was the sign that it was indeed time to introduce something new to the American market

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    GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/

    REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/

    Check out Bucket of Bread’s website: https://bucketofbread.com/

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    34 mins
  • How Might AI Impact Marketing Agency Management (with Thomas Von Ahn & Mark De Grasse) | The DigitalMarketer Podcast
    Feb 6 2023

    Viral Solutions CMO Thomas von Ahn guest hosted with DigitalMarketer's President, Mark de Grasse. Listen to more of The DigitalMarketer Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/how-might-ai-impact-marketing-agency-management-with/id1397898498?i=1000594869876

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    Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included? When you don’t fully understand something, you tend to fear it. But what is the truth about AI? 

    “The key to a successful business, no matter what industry you’re in, is your ability to execute on a plan or the information that you’ve been given whether you’re making widgets or you’re a lawyer

    – Thomas von Ahn

    In today’s episode of The DigitalMarketer Podcast, Mark engages in a dynamic conversation with Thomas von Ahn, Chief Marketing Officer of Viral Solutions, a full-service marketing agency. Together, they discuss a topic that is of primary interest to many marketers out there. How might AI impact marketing agency management? If you’re interested in knowing more about AI’s impact on marketing and what you can do to pivot your business, don’t miss this episode of The DigitalMarketer Podcast.

     

    IN THIS EPISODE, YOU’LL LEARN:

    • What can Mark and Thomas say about AI and ChatGPT? Should professional service providers worry about them being replaced by AI?
    • Is AI a threat to small business owners? 
    • Google search vs. AI/ ChatGPT
    • What is AI bias? Can that bias be eliminated? What is the potential impact if the bias is not sorted out?
    • With the significant shifts in the digital marketing space, how would agencies know who to trust and believe?
    • How does AI impact trademarks, patents, copyrights, and other types of intellectual property?
    • What is the future of digital marketing, and how can marketers compete with the emergence of AI? 
    • Is there a threat of privacy violation while utilizing AI?
    • How can digital marketing agencies move toward the future direction in this quickly evolving space? 
    • And more!

    LINKS TO CONNECT WITH THOMAS VON AHN:

    • Website
    • Instagram
    • Facebook
    • YouTube


    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    More Resources from DigitalMarketer:

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    44 mins
  • Whopper Whopper Whopper Whopper - January Marketing News and Trends
    Jan 30 2023

    “Whopper, Whopper, Whopper, Whopper - Junior, Double, Triple Whopper” - Kid Cudi?

    Burger King’s famous “Whopper Song” has embedded itself into many of our brains. But why did BK choose to advertise such an irresistible earworm?

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    In today’s episode of The Obsessed Marketer, Andrew, Holland, and Joel talk about recent episodes from January and go over marketing news from the New Year. First, they discuss Pepsi’s latest soda, Starry. What led to the departure from Sierra Mist?

    The marketers also talk about brands using TikTok for the Superbowl, rising inflation, ChatGPT, and prioritizing accessibility in marketing. Tune in to the latest episode to learn more!

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    GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/

    REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/

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    Sources:

    Pepsi Launches STARRY - https://www.cnn.com/2023/01/11/business/starry-launch-sierra-mist/index.html

    BK Goes Overboard with Commercials during NFL Playoffs - https://uproxx.com/tv/burger-king-commercial-song/

    Brands are using TikTok for Super Bowl - https://www.marketingbrew.com/stories/2023/01/19/how-will-brands-use-tiktok-in-super-bowl-marketing-this-year

    Use Inflation in Your Marketing? - https://www.marketingbrew.com/stories/2022/12/09/many-people-are-struggling-with-inflation-should-brands-address-it-in-ads

    ChatGPT takes over… everyone’s talking about it - https://viralsolutions.net/what-is-chatgpt/

    Prioritizing accessibility in marketing - https://www.marketingbrew.com/stories/2023/01/25/prioritizing-accessibility-in-marketing

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    36 mins

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