The Obvious Choice

By: Jonathan Goodman
  • Summary

  • Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
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Episodes
  • 290 | Is Your Business Hurting Your Family Time? Here’s How to Find Balance w/ Cait Caserta
    Nov 4 2024

    Do you feel guilty about not spending enough time with your family while working on your online coaching business?

    Meet Cait Caserta–a former fitness director who pivoted to online coaching, all while raising young kids.

    In this episode, Cait shares her journey from fitness management to building her online fitness coaching business and how she navigated the pressure of being both an entrepreneur and a mom.

    We also explore her struggle with investing in herself, the role of faith in trusting the process, and how her mindset shifted to prioritize meaningful client connections over sales.

    Tune in to discover how you can balance ambition and family without sacrificing your well-being.


    Key Takeaways:

    (00:00) Introduction

    (00:20) Cait’s career journey and how she got into online fitness coaching

    (07:18) The struggle to prioritize family versus business

    (10:15) Expiring vs. unexpiring moments in life

    (12:04) What it’s like for Cait to run an online fitness business

    (16:17) Challenges of working late and missing family time

    (17:48) COVID-19 as a “pressure” for business growth

    (20:07) Dealing with fears and doubts

    (24:52) The connection between faith and resilience

    (28:06) Cait’s revenue growth with the Online Trainer Mentorship (OTM) program

    (32:40) The biggest lessons Cait learned

    (38:24) Advice for those on the edge of investing in themselves


    --

    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

    --

    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

    --

    Host:

    @itscoachgoodman

    Guest:

    @coachcait47

    --

    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

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    42 mins
  • 289 | Tech Perfection Isn’t the Key to Online Coaching Success (HOT SEAT)
    Oct 30 2024

    Are you struggling with the tech side of your online fitness coaching business?

    Online fitness trainer Ryan Cali, one of our Online Trainer Mentorship students, faces the tech woes many of us do–learning new platforms, creating streamlined client systems, and building an engaging Facebook community.

    But here’s the kicker: being a successful online fitness coach isn’t about having a flawless tech setup.

    Join us in this week’s Hot Seat edition of The Obvious Choice Podcast, where we break down easy steps to overcome your tech insecurities and how involving your clients in your growth process builds a stronger connection.

    If you’re struggling with tech or feeling like you’re “not there” yet, this episode is for you!

    Let’s dive in!


    Key Takeaways:

    (00:00) Introduction

    (00:08) Meet Ryan Cali

    (02:26) Richard Feynman’s ant story

    (04:24) The “sketching” approach to business development

    (05:55) Involve clients in your growth process

    (07:10) Ryan’s tech savviness challenge

    (08:08) Providing a great client experience

    (11:55) The magnetic power of passion


    --

    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

    --

    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

    --

    Hosts:

    @itscoachgoodman

    @fitnessjonestraining

    @amberreynolds.me

    --

    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.


    Show more Show less
    14 mins
  • 288 | Why This Gym Director Left Her Job for Online Fitness Coaching w/ Kaylee Bennett
    Oct 28 2024

    Imagine having a role as a gym director and then shifting to being an online fitness coach. How would that feel? Today’s podcast guest took the quantum leap and went all in as an online fitness trainer while building her own coaching business.

    With a background in kinesiology and 16 years of experience in the industry, Kaylee Bennett–one of our coaches in the Online Trainer Mentorship (OTM)--shares her journey from in-person training at a gym to running a flourishing online coaching business.

    After COVID-19 disrupted her career path as a gym director, Kaylee pivoted to an online model and never looked back.

    She discusses the mindset shift that transformed her approach, how structured guidance from the OTM program helped her scale and streamline her business, and the benefits she’s now reaping from her bold move.

    Let’s dive in!


    Key Takeaways:

    (00:00) Introduction

    (00:20) Meet Kaylee Bennett

    (02:05) Finding work-life balance

    (03:28) How Kaylee got into fitness training

    (08:06) From trainer to gym director

    (12:49) The impact of COVID on Kaylee’s career

    (17:44) Challenges of running her online fitness training business

    (22:28) Joining the Online Trainer Mentorship (OTM) program

    (25:49) Benefits of OTM’s structured, flexible coaching approach

    (31:06) Balancing career success with family life

    (38:58) Outro


    --

    Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship.

    --

    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

    --

    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

    --

    Host:

    Instagram: @itscoachgoodman

    Guest:

    Instagram: @kaylee.bennett.coaching

    Facebook: @kayleebennett

    --

    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    Show more Show less
    40 mins

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Great stuff and take aways

Great insight and knowledge of this fitness industry! it has helped me think about how to do things in my own fitness gym! Thank you John for sharing and being inspiring!

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