• The One Where Google Launched the Engagement Rate

  • Sep 22 2023
  • Length: 14 mins
  • Podcast

The One Where Google Launched the Engagement Rate

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  • Summary

  • Engagement Rate (ER) is a term frequently tossed around in digital marketing circles. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate’s significance can be the key to unlocking the mysteries of your website.  Let’s dive into its definition, importance, and a brief story that illustrates its value in our latest episode.

    Follow Ted Jones: https://www.linkedin.com/in/tedjonesjr/

    Follow John Paul: https://www.linkedin.com/in/johnpaulmains/

    Blog Post: https://www.clicklaboratory.com/engagement-optimization/decoding-engagement-rate/

    Transcript: https://growth.ventures/business-growth/the-death-of-ad-agencies/

    #ga4 #engagementrate #bouncerate
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