• The Origin Story and Starting with Why

  • Aug 23 2021
  • Length: 22 mins
  • Podcast

The Origin Story and Starting with Why

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  • Summary

  • Meet the founders of Fertile Ground Beer Co., a craft brewery located in the Belhaven neighborhood of Jackson, Mississippi. Matthew, Conner, and Matty discuss the origin story of Fertile Ground and, in Simon Sinek fashion, explain the “why” behind this tap room focused craft brewery. This first season of the Cultivating a Craft podcast provides a real-time account of the planning and launch of this brewery.
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