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The Panel

The Panel

By: Justin Jackson & Brian Casel
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When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel bring together a panel of sharp minds from the indie tech world to tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.© 2025 The Panel Podcast with Justin Jackson and Brian Casel Economics Leadership Management & Leadership
Episodes
  • Should we be outsourcing customer support to AI chatbots?
    Jul 18 2025

    Justin is wondering whether AI customer support is worth it. Brian is navigating the emotional rollercoaster of YouTube. He's wondering whether he should pursue sponsorships as a revenue stream. Brian introduces Agent OS, a new development tool designed to streamline coding processes when working with AI tooling (which got a big reaction during the live stream).


    Timestamps:

    • (00:33) - Justin's experiment with AI support chat bots
    • (15:20) - Do you want AI writing your responses?
    • (19:06) - Trying to figure out why Brian's latest video didn't work as well
    • (26:35) - How important is it to keep publishing every week?
    • (30:56) - Thinking sponsorship vs products
    • (45:36) - The value of community
    • (56:23) - What is Agent OS?
    • (01:05:00) - Should Agent OS be free?

    YOU ARE THE PANEL – send us your thoughts 🗣️
    • 🎤 Send us an audio or video message
    • 📧 Email us: panelpodcastshow@gmail.com
    • 📺 Leave a comment on YouTube
    • 🦋 Reply on Bluesky

    Links mentioned in this episode

    • Bento
    • Transistor’s new customer service page
    • Agent OS
    • Agent OS on GitHub
    • Brian’s YouTube
    • Colin and Samir interview by Jay Clouse
    • Colin and Samir
    • Jay Clouse’s revenue breakdown
    • Wes Bos
    • Syntax.fm
    Show more Show less
    1 hr and 15 mins
  • I don't love SaaS anymore
    Jul 11 2025

    AI and programming is a hot topic, and it feels like Brian⁩ has found that "founder/audience" fit where his interests align with a wave of audience interest. He and Justin discuss their process for making YouTube videos. Justin also asks: "how do we ensure that our worst tendencies don’t bloom" when we're making products? (Founder retreats and masterminds come up). The big topic: Brian's not loving SaaS (anymore).


    Timestamps:

    • (00:06) - Brian's YouTube journey
    • (04:29) - What Brian's hoping BuilderMethods could be
    • (08:26) - What does Brian's YouTube video script look like?
    • (10:59) - Why is AI so bad for YouTube editors?
    • (16:57) - One thing Descript really nails
    • (19:44) - How Steve Jobs ruined his early companies
    • (24:25) - Learning about your blindspots
    • (28:40) - Seeking connection in mastermind groups or conferences
    • (38:00) - How can we make sure we don't follow our worst impulses?
    • (42:23) - Zooming in on our battery: what gives us energy?
    • (53:00) - Getting alignment between what you love and what makes you money
    • (01:00:10) - What might not work for one person, can be a smash hit for another
    • (01:03:20) - What is the paid value of content lead companies?
    • (01:21:07) - There are business models that are difficult

    YOU ARE THE PANEL – send us your thoughts 🗣️
    • 🎤 Send us an audio or video message
    • 📧 Email us: panelpodcastshow@gmail.com
    • 📺 Leave a comment on YouTube
    • 🦋 Reply on Bluesky

    Links mentioned in this episode

    • Clarity Flow - Brian's SaaS product
    • Transistor.fm - Justin's company
    • Builder Methods
    • The Panel Podcast (@panelpodcast.com) | TikTok
    • Descript: Edit Videos & Podcasts Like a Doc | AI Video Editor
    • DaVinci Resolve | Blackmagic Design
    • Dithering
    • Daring Fireball
    • Shawn Blanc: Focus Like a Boss
    • calf + clover creamery
    • Daniel Pink
    • Tally
    • Profit First - Mike Michalowicz
    • Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
    • Apple in China
    • Justin’s BlueSky post on Steve Jobs
    • The Pull Framework
    • Bowling drawing
    • Marketing help for programmers, software companies, and SaaS
    • Checklist idea for marketing page
    • Profit first professionals
    Show more Show less
    1 hr and 26 mins
  • What's in Justin's Buckets?
    Jul 4 2025

    It's Justin's turn in the hot seat to talk about what he's got in his buckets: which projects make the most money? Which take the most time? Where is he focused on breaking new ground? How does Transistor, The Podcast Standards Projects, and other projects he's got going all fit together? Plus: what kind of grit, desire, and resilience do you need to actually build a company that works?


    Timestamps:

    • (01:09) - Why Brian will never join your Slack
    • (04:54) - What email client did Brian switch to?
    • (16:56) - Justin's matrix of boxes
    • (17:58) - What are Justin's boxes?
    • (19:54) - What is the Podcast Standards Project?
    • (28:57) - The benefits of working in the same place together
    • (35:49) - Pushing back on Justin's time allotement
    • (38:48) - What's the work in the investment portfolio?
    • (48:34) - Having the motivation and ability to commit
    • (58:24) - Running your own business + a family changes the calculations
    • (01:01:04) - Getting encouragment from simple projects

    YOU ARE THE PANEL – send us your thoughts 🗣️
    • 🎤 Send us an audio or video message
    • 📧 Email us: panelpodcastshow@gmail.com
    • 📺 Leave a comment on YouTube
    • 🦋 Reply on Bluesky

    Links mentioned in this episode

    • Illustration: Justin's buckets
    • Instrumental Components - Brian's new product
    • Clarity Flow - Brian's SaaS product
    • Transistor.fm - Justin's company
    • Builder Methods
    • Instrumental Components
    • HEY – A delightfully fresh take on email + calendar, from 37signals
    • Superhuman | The most productive email app ever made
    • Shortwave | Download
    • Readwise
    • Podcast Standards Project | Advocating for open podcasting
    • ProjectionLab - Modern Financial & Retirement Planning Tools
    • Tiny | We buy wonderful businesses
    • Going independent (2016 year in review)
    • Here are some other podcasts we like
    • For next week: Andrew Wilkinson's tweet about AI
    Show more Show less
    1 hr and 7 mins
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