
The Part of Personal Branding NO ONE Talks About: Shame, Business Debt, and Building a Life You LOVE
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About this listen
This week’s episode of KO Your Brand is different.
There are no tactical tips. No PR breakdowns. No personal brand strategies.
Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner dialogue that says you don’t deserve it.
This is the side of personal branding that rarely makes it to your feed.
Inside the episode, Katrina shares:
- The real reason she’s struggled to celebrate recent wins, even while her business thrives.
- What it felt like to take out a business loan during a low-revenue season.
- How a conversation with her mentors in Living in Balance cracked something wide open.
- Why she still feels shame around leveraging financial support—even though she knows better.
- The mental pattern that tells us, “You should be able to afford your dreams without help."
- What she’s learning about money, safety, expansion, and what it really means to “love your life.”
This episode is unfiltered, emotional, and deeply personal. If you're an entrepreneur who's ever felt overwhelmed by the weight of building a business that’s built on you, this one will hit home.
Mentioned in this episode:
- Learn more about Living in Balance Mentorship for Women: https://libseminars.com/
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/