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The Plaintiff's Playbook

The Plaintiff's Playbook

By: Charlie Webb
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About this listen

The Plaintiff's Playbook aims to shine a light on high performance in the plaintiff's bar. We aim to uncover the mindsets, strategies and trial tactics used by the very best plaintiff attorneys in the country. Whether you're striving for million-dollar verdicts or growing your own successful practice, this podcast is your playbook for success.

© 2025 The Plaintiff's Playbook
Career Success Economics Leadership Management & Leadership
Episodes
  • Episode #2 - Black-Belt Representation, Ed Lomena
    Jun 2 2025

    Ed Lomena of Lomena Law is a true underdog story.

    Hailing from a tough background and poor neighborhood, Ed has fought back from personal tragedy and a thrice rejection from law school to become a multi-million dollar plaintiff attorney.

    Key to Ed's success is his love for Brazilian Jiu-Jitsu. His journey to the black belt taught him the work ethic, resilience and determination to succeed at the highest level of plaintiff law. Ed tells us how his practice of the martial art has made him not only a better attorney, but a better husband and father too.

    Ed left a top law firm in Colarado to start his own firm from scratch, and has enjoyed a brilliant first year in business. Tune in to learn the story of how Ed 'felt the fear and did it anyway' which has led to a rediscovered passion for the law.

    We discuss -

    • Ed's background and the tragic backstory to why he wanted to become a lawyer
    • The early set-backs and overcoming multiple rejections from law school
    • Ed's experience on the defense side
    • Hard work, resilience, determination - Ed's mindset for success
    • The role of fear, and facing it anyway
    • The mindset and experience of going to alone with Lomena Law
    • How Ed won clients in his first year of business
    • Jiu-Jitsu and its parallels with legal work
    • The power of building strong networks
    • Ed's trial experiences


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    1 hr and 11 mins
  • Episode #1 - Winning the Long Game with Scott Cooper
    May 26 2025

    Scott Cooper of Schmidt Kramer has risen from law clerk to a pillar of the Pennsylvania legal community.

    Through hard-work, community spirit and 'not being an asshole', Scott is a textbook example of what can be achieved with the right mindset.

    Multi-million dollar advocate, past Presidents of the Dauphin County Bar and PA Association for Justice, as well as being named in 'The Best Lawyers in America' every year since 2012, Scott has invaluable lessons to impart.

    We discuss -

    • Scott’s early years and why the plaintiff’s bar
    • Building resilience after early setbacks
    • How mentorship shaped his career
    • The long-game mindset behind landmark wins
    • Creating referrals through reputation, not billboards
    • The habits that separate top trial lawyers from the pack
    • Scott’s approach to trial prep
    • The unexpected upside of community involvement
    • Why long-term thinking beats short-term wins
    • How Scott blends old-school relationship building with modern practice
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    59 mins
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