The Podcasters Podcast

By: Ashley Morris & Kane Baron
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  • Summary

  • The Podcasters Podcast is your ultimate guide on leveraging podcasting and content creation to turn your passion into profit. Hosted by industry experts Ashley Morris and Kane Baron, this show delivers actionable insights, expert tips, and cutting-edge strategies for podcasters at every level.

    From learning how to start a podcast, to content on podcast monetisation strategies like sponsorship, premium content and selling your products & services. Additionally, they explore techniques for building your personal brand, allowing you to establish yourself as an authority in your niche and grow your influence.

    With short, actionable, how-to episodes as well as interviews with some of the biggest and best creators in the UK and across the globe. Episodes are packed with proven methods to expand your audience and grow your personal brand in order to monetise your content. This podcast also keeps you informed about the latest developments and industry news in the podcasting world so you can stay ahead of the curve.

    Ash and Kane host this show to help independent podcasters launch, grow and monetise a podcast. Beyond the content, they offer support with all things production at Progressive Media (The UK’s largest podcast agency for independent creators). They also help established podcasters connect with brands in win-win sponsorship partnerships as well as offering podcast consultancy, mentoring and public speaking.

    Connect with Ash on LinkedIn here:

    https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/

    Connect with Kane on Instagram here:

    https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
    2024 Progressive Media
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Economics Marketing
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Episodes
  • Podcast Sponsorship Stats | What they mean & how you can Leverage them

    Podcast Sponsorship Stats | What they mean & how you can Leverage them
    Nov 22 2024

    Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit.

    KEY TAKEAWAYS

    • The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them
    • Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsor’s benefit. It will perform better.
    • A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors.

    BEST MOMENTS

    “The longer you talk about them, the better it (ad) performs”

    “Almost all advertisers only reach 25% of all monthly podcast listeners”

    “Really big shows skew a lot of this data”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: podcast@progressiveproperty.co.uk

      VALUABLE RESOURCES

      Website

      EPISODES TO CHECK OUT NEXT

      Comparing Podcast Production Options | using AI?

      Building a High Ticket Offer | The Best Way to Monetise a Podcast

      ABOUT THE HOSTS

      Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

      CONNECT & CONTACT

      Instagram

      LinkedIn

      Email: podcast@progressiveproperty.co.uk
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      14 mins
    • Podcast Review with Paul - Direct Questioning and Interview Manner

      Podcast Review with Paul - Direct Questioning and Interview Manner
      Nov 19 2024
      Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash is joined for a second time by Paul, a podcast host coach as they review the Podcast Show ‘Women. Work. Wellbeing.’ by Zoe Haydn Jones. They look at titles, artwork, general content and of course, the hosting skills of Zoe too. Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach KEY TAKEAWAYS If you can’t tell what a show is about from its name, then it isn’t a good name.Punctuation can potentially impact SEO, keep this in mind when choosing a name.It’s important to get artwork right, it’s most people's first impression of you and the show. If you only have a small budget to get started it’s worth paying a designer to create good artwork for your podcast show.Keep your podcast intros short and to the point.If you can make your guest feel comfortable, you will get the best content out of them.Don’t be frightened of silences when interviewing, there is a tremendous amount of power in a pause and if you are worried the silences are too long you can always edit post record.Your audience wants to get to know you and you want to build a relationship with them, if you can create small moments of personal connection whilst still interviewing this can build a picture of who you are as a host and a person.The first part of a podcast title is the most important.Rather than using prerecorded generic intros and ads, rerecord and talk to your audience each time, this will make an ad or call to action sound and feel more genuine and authentic.Record an episode specific intro post-interview, you can tease the content that is about to come whilst building anticipation and interest.A bit of interview preparation can go a long way, it can stop you waffling and make your delivery as a host and interviewer more sleek. BEST MOMENTS ‘I actually quite like the name it’s clear about what it’s about and that’s the main thing with names’ ‘If you’re going to spend money on something spend it on artwork, it’s important it looks good because that’s the face of your show” “All the shows I listen to are very quick to get to the content” “Part of interview technique is not talking all the time, listening and not being afraid of those silences” “Be more specific with the things you learned, and marvel at your own podcast more” "Generic is a lot less likely to catch someone's attention" VALUABLE RESOURCES https://podcasts.apple.com/gb/podcast/women-work-wellbeing/id1632625036 Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
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      40 mins
    • Daniel Priestley | “I made Millions after being on Diary of a CEO"

      Daniel Priestley | “I made Millions after being on Diary of a CEO"
      Nov 12 2024
      Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers. KEY TAKEAWAYS · From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts. · Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too. · Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books. · Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly. · Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience. · From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros. · Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence! · Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success. · From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand. BEST MOMENTS "Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcasts” “I don’t think entrepreneurship can be taught” "Small businesses do very very well targeting the top 1%" "Growing your personal brand just makes everything else easier" "Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies." "The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
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      1 hr and 10 mins

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