Kevin Post, Chairman & CEO of Counsilman-Hunsaker, talks with Brian about the lifelong benefits of aquatics—from health and mobility to career opportunities. They discuss modern splash pads as community hubs, sustainable pool design, energy efficiency in high school pools, and the need for skilled labor in the industry. Together, they highlight how well-designed aquatic facilities can positively impact lives and communities.

Steven Swanson, owner of The Pool Company, shares key principles for success—staying true to your values, setting goals, and delivering on promises. He highlights the power of referrals, client relationships, education, and employee motivation, all rooted in integrity and community impact.

Jeanne Mendelson, PHTA Vice President of Education & Events, shares how education and certification are shaping the future of the industry. She discusses the growth of the CPO program, the expansion of GENESIS® courses, and upcoming events like the Day on the Hill, the GENESIS Roadshow, and the Mastermind event in Florida. Jeanne also highlights scholarship opportunities, including the Vance Gillette Scholarship, helping more pros access industry-leading education.

Israel Saari, Category Manager of Digital Solutions at Pentair, joins Brian Van Bower to explore how automation and remote monitoring are transforming the pool industry. They discuss how these technologies enhance efficiency, create new revenue streams, and help pool professionals stay ahead of growing homeowner demand for smart, connected solutions.

Host Brian Van Bower welcomes Vito Mariano, president of Basecrete Technologies, to discuss the importance of waterproofing in the pool industry. Vito shares insights on how waterproofing protects the pool shell, enhances plaster adhesion, and prevents damage from water intrusion. They cover best practices for application, the role of rough surfaces in efficient plaster bonding, and why many builders still overlook waterproofing. Vito also emphasizes proper techniques, on-site training, and the need for patience in application to avoid delamination.

Brett Abbott, Founder & CEO of Pool Builder Marketing, breaks down how the pool industry is adjusting post-pandemic. With the COVID boom pulling sales forward, new pool demand is slowing—especially for budget-friendly options—while renovations are on the rise. Brett shares why relationship-building and reputation matter more than just posting on social media, how businesses are adapting with alternative materials and pool types, and why Northern builders are feeling the squeeze on pricing. Plus, we dive into the importance of education and why competing on quality beats racing to the bottom on price.

Brian Van Bower sits down with PHTA President & CEO Sabeena Hickman, CAE. They discuss PHTA's growth, key initiatives like Step Into Swim, and the evolution of GENESIS. Sabeena highlights the industry's strengths and challenges, emphasizing collaboration and the importance of communicating the industry's value. Learn how PHTA is leading the way in education, advocacy, and elevating the industry.

Brian Van Bower and David Duensing dive into the art and science of designing natural-looking waterfalls and water features for swimming pools, emphasizing the critical role of natural rock, meticulous attention to detail, and sound water management. They shared insights into sourcing materials, constructing waterfalls, and optimizing water flow.