Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content.

We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.

In this episode, you’ll also learn:

• How post-flow and pop-up quizzes help with personalization and shipping concerns
• Why audits are important in correcting and optimizing automated flows and triggers
• Why you need to dedicate time and effort to set up your automated flows
• How to do pop-ups correctly so they’re helpful instead of annoying

Learn more about Lexie and her resources here

• Connect with Lexie on LinkedIn
• Follow Lexie on Twitter
• Say hello and reach out through her email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.