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The PricePlow Podcast

The PricePlow Podcast

By: Supplement Industry Thought Leaders
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 The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcastPricePlow Alternative & Complementary Medicine Hygiene & Healthy Living
Episodes
  • #168: TJ Dillashaw - From Fighter to Founder (Wild Society Nutrition)

    #168: TJ Dillashaw - From Fighter to Founder (Wild Society Nutrition)
    Jun 4 2025
    In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ’s decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him to create a brand focused on clean, effective products for athletes and health-conscious consumers alike. TJ shares his evolution from someone who “didn’t really care” about supplementation early in his career to becoming deeply knowledgeable about nutrition and ingredient quality. His frustrations with taking products he wouldn’t personally use, despite being sponsored by major brands, ultimately drove him to create Wild Society with a focus on natural flavoring, natural sweeteners, and third-party testing through Informed Sport certification. The discussion reveals a fighter’s mentality applied to business, emphasizing transparency, quality over margins, and building products that can “outlive” their founder. Subscribe to the PricePlow Podcast for more conversations with industry innovators who are reshaping the supplement landscape through science, quality, and authentic purpose! https://blog.priceplow.com/podcast/podcast/podcast/tj-dillashaw-168 Video: TJ Dillashaw Discusses Wild Society and Fighter-to-Founder Journey https://www.youtube.com/watch?v=Sc7jThXfLZI Detailed Show Notes: From UFC Champion to Supplement Innovator (0:00) – Introduction: Welcome TJ Dillashaw (3:00) – The Garage Education: Learning Beyond the Classroom (6:00) – From Sponsored Athlete to Brand Creator (8:00) – Informed Sport Certification: Doing It Right from Day One (11:00) – Product Development: Creating What He Wished He Had (14:00) – The Clear Whey Revolution (16:00) – The Business Partnership Evolution (19:00) – Natural Market Strategy: Building for Sprouts and Beyond (22:00) – Demographic Understanding and Market Expansion (25:00) – The Self-Worth Journey and Entrepreneurial Purpose (28:00) – The Longevity Protein: Innovation with Heart (30:00) – Family Legacy and Personal Stories (32:00) – Wrestling Origins, Athletic Foundation, and Mental Toughness (34:00) – Flow State and Peak Performance (37:00) – Training Evolution and Current Routine (38:00) – Manufacturing Transparency with Actus Nutrition (40:00) – Women’s Health and Supplement Science (43:30) – Recovery Protocols and Infrastructure (47:00) – Energy Drinks and Market Positioning (50:00) – Caveman Eats: The Unexpected Hero Product and Supply Chain Challenges (53:00) – Future Vision and Brand Building Where to Follow and Learn More Wild Society Nutrition: wildsocietynutrition.com Wild Society Nutrition on PricePlow Instagram: @wildsocietynutrition TJ Dillashaw: @tjdillashaw Retail Locations: Sprouts Farmers Market, Vitamin Shoppe,... Read more on the PricePlow Blog
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    55 mins
  • #167: Laura Katz - Helaina Revolutionizes Nutrition with effera™ Human Identical Lactoferrin

    #167: Laura Katz - Helaina Revolutionizes Nutrition with effera™ Human Identical Lactoferrin
    May 29 2025
    In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ ¢ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk. From Black Market Discovery to Biotechnology Breakthrough: The Helaina Story Laura, a food scientist by training, shares the unexpected inspiration behind Helaina – a 2015 podcast about people purchasing breast milk from strangers on the internet. This revelation led her to recognize that bodybuilders, athletes, cancer patients, and parents were all seeking the same thing: access to the bioactive proteins found exclusively in human milk. Rather than accepting this dangerous black market solution, Laura set out to replicate these components using precision fermentation technology. Six years later, Helaina has launched efferaâ ¢, the world’s first commercially available human-identical lactoferrin ingredient produced through yeast fermentation. Unlike bovine lactoferrin extracted from cow’s milk, efferaâ ¢ is recognized by the human body as “self,” demonstrating superior bioavailability, reduced immunogenicity, and enhanced efficacy across multiple health applications from women’s health to athletic performance. The discussion reveals compelling clinical data showing that participants taking bovine lactoferrin developed antibodies against the protein, while those taking efferaâ ¢ showed no immune response – a critical finding that validates the “human proteins for humans” hypothesis. Mike also shares his personal experience using lactoferrin to help manage dangerously high ferritin levels, providing real-world context for the ingredient’s iron-regulating capabilities. Subscribe to the PricePlow Podcast for more conversations with pioneering entrepreneurs and scientists who are reshaping the supplement industry! https://blog.priceplow.com/podcast/podcast/laura-katz-effera-lactoferrin-167 Video: Laura Katz Explains Human-Identical Lactoferrin Technology https://www.youtube.com/watch?v=S7hEQcAeRFg Detailed Show Notes: The Science and Business of Human Bioactive Proteins (0:00) – Introduction: Meeting the Founder Who’s Replicating Human Milk (3:00) – The Black Market Discovery That Started Everything (5:45) – Building a Biotech Company in 2019/2020 Through Cold Emails (8:45) – Why Existing Lactoferrin Wasn’t Good Enough (12:00) – What about Colostrum? The First Milk’s Unique Properties (14:45) – Lactoferrin Deep Dive: The Iron-Binding Miracle Molecule (17:45) – The Declining Lactoferrin Phenomenon and Supplementation Benefits (21:00) – efferaâ ¢: Creating Human-Identical Lactoferrin Through Precision Fermentation (23:45) – Clinical Proof: Why Human Beats Bovine (27:00) – The Iron Regulation Mechanism: More Than Just Binding (29:45) – Women’s Health Applications: Pregnancy and Menopause Opportunities (33:00) &nd... Read more on the PricePlow Blog
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    1 hr and 7 mins
  • #166: Ed Dosz - Going Beyond Taurine with MalTor by NutriScience Innovations

    #166: Ed Dosz - Going Beyond Taurine with MalTor by NutriScience Innovations
    May 21 2025
    In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient. Ed Dosz & NutriScience’s MalTor: Revolutionizing Recovery Through Mitochondrial Support The discussion explores MalTor’s development journey from initial concept to clinical validation, highlighting how this uniquely-complexed ingredient improves upon the individual benefits of taurine and L-malic acid. Ed explains the rigorous research process behind MalTor, including preclinical nematode studies and human clinical research conducted by Dr. Jose Antonio showing significant benefits for muscle recovery and pain threshold management after intense exercise. Beyond recovery applications, the conversation ventures into MalTor’s potential for healthy aging, sports nutrition formulations, and synergistic combinations with other ingredients like citrulline. The episode also features an enlightening tangent into Ed’s background as the “Broccoli Guy,” where he shares fascinating insights about sulforaphane and optimal cooking methods to preserve broccoli’s bioactive compounds. Subscribe to the PricePlow Podcast for more conversations with industry insiders on breakthrough ingredients and the science behind effective supplementation! https://blog.priceplow.com/podcast/podcast/nutriscience-maltor-ed-dosz-166 Video: Ed Dosz Explains NutriScience’s MalTor – Taurine & Malic Acid Complexed https://www.youtube.com/watch?v=jC7JzhKaEgA Detailed Show Notes: The Science Behind MalTor with Ed Dosz (0:00) – Introduction and Ed’s Scientific Background (4:15) – NutriScience Innovations: Company Overview and Philosophy (11:45) – The Development of MalTor: From Concept to Finished Ingredient (19:00) – The Scientific Rationale Behind MalTor (24:30) – Research Methods: From Nematodes to Human Studies (33:40) – Human Clinical Research on MalTor (38:00) – Recovery Applications and Mechanisms (42:00) – Formulation Applications and Synergies (44:15) – Additional Product Formats and Applications (48:45) – Healthy Aging Applications for MalTor (53:00) – Additional Ingredient Combinations for Healthy Aging (55:00) – The “Broccoli Guy”: Ed’s Research on Sulforaphane (1:04:00) – Closing Thoughts and Contact Information Where to Find Ed Dosz and Learn More About MalTor NutriScience Innovations: NutriScienceUSA.com (track news on PricePlow.com/nutriscience NutriScience on LinkedIn: LinkedIn.com/company/nutriscience-innovations-llc/ Ed Dosz on LinkedIn: LinkedIn.com/in/edward-dosz/ MalTor Breakdown Article:… Read more on the PricePlow Blog
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    1 hr and 4 mins
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