In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance.

Most business owners only focus on promotions during the holiday season, without realizing that increasing people and increasing performance is what leads QUANTUM LEAPS! Which is why we'll be diving into strategy for all 3 components so that you see the sales you want.

During this episode, you’ll learn:
- How to choose your Black Friday promotion so that it stands out AND is easy for customers to understand so that they actually buy… and the top mistakes to AVOID that would otherwise cause your promotion to be watered down, confusing, or lost in a sea of others (which DOESN’T lead to sales).
- How to run a marketing campaign leading up to Black Friday that DOESN’T include a massive discount but still is relevant to the season so that you keep your profits AND make more sales.
- The importance of increasing PEOPLE (aka the size of your audience) for the success of your promotion… and a few quick tips on how to get more eyeballs to your business now. The goal is simple: more eyes on your brand = more sales when your promotion goes live.
- The importance of increasing PERFORMANCE above all else and how to improve your email marketing metrics, social media engagement, and website conversion. Performance is key to maximizing impact and even small improvements in email open rates, click-through rates, and engagement can lead to massive, massive growth.
- The performance metrics that matter, how influencing these metrics can make a massive impact, and how to keep assessing what’s working (and what’s not) to keep increasing YOUR performance.


LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this hot seat Q&A for you to learn from, too:

WHOLESALE
- How do you grow your wholesale business?
- How do you get your products into local stores?
- Is it possible to reach your goals without wholesale? All my items are hand made and unique
BRANDING
- What if it your branding has already been done by a professional? How do you know if that is good enough?
- How do you increase brand awareness and lead conversion in a saturated and noisy online market?
SOCIAL MEDIA
- Does growing on social media mean going live on social media?
- Is there a correlation between IG following and sales? How do I know how many more I need?
- How do you get followers on instagram?
- How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales?
- As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand?
OTHER PLATFORMS
- Do you still recommend Etsy? Are there any other platforms aside from Etsy? Is it ok to like only put certain products on Etsy?
- Do you suggest selling handmade goods on Amazon? Is it worth it?
ADS
- How do I use Google and Facebook ads efficiently and cost effectively?
WEBSITE
- Is there a way to get consistent traffic to my website without having to rely on social media?
- How do I start an email list? I know I should send out emails. But who to?
- How do you drive consistent traffic to your site?
- How to increase conversion for those who do visit your site?

To join Product Biz Academy before doors close on Thursday, October 24th at midnight Pacific, enroll at: www.monicalittlecoaching.com/specialoffer

By now, you probably already know the importance of marketing.

Because marketing is what gets you in front of more people.

If you aren't getting in front of people, you won't have any customers.

If you don't have any customers, you aren't making any money!

Most small business avoid marketing because it just doesn't come naturally… but here’s the thing, no one and I mean no one was born a natural marketer or a natural promoter or a natural salesperson. It’s a skill, a REQUIRED skill, that you can learn. The people who are good at it just have been around it and have learned it and embodied it, that’s it. And if learning this new skill is uncomfortable at first, then that just means you are learning something new and growing – isn't that a GOOD thing?

During this episode of the Product Biz Podcast, we talk about defining your one marketing project that will allow you to learn and grow both as a business owner AND as a business.

You'll learn why discernment is a critical skill that every single small business owner needs... and how to determine if the shiny object or new idea actually will impact your goals and get you closer to where you want to be, or if it’s simply a distraction.

You'll learn how to make your progress faster and specific questions to ask yourself when new items on your to-do list come up to make the SMART decision.

And we'll talk about the power of discipline to help you reach your goals.

These concepts are the 80% of the work when it leads to business growth… and the rest, only 20%, is the mechanics. The sooner you understand what it takes to see result, the sooner you become the person able to GET results.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open