• The Profitable Graphic Designer

  • By: Kady Sandel
  • Podcast

The Profitable Graphic Designer

By: Kady Sandel
  • Summary

  • Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
    Kady Sandel
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Episodes
  • 124 Exactly How to Scale Your Design Business and Raise Your Rates Today
    Sep 10 2024

    Scaling a graphic design business can feel overwhelming, but it doesn't have to be. I’m breaking down exactly how you can attract more premium clients, raise your rates, and start outsourcing so you can get your time back and grow your business without burning out. I’ll share the strategies that have worked for me, from refining your brand positioning to building a team that allows you to focus on the high-level work that drives your business forward. If you’re ready to stop being the bottleneck and start scaling your design business with confidence, this episode is for you.

    You will learn:

    • How to position your brand to attract premium clients who are willing to pay top dollar
    • Effective strategies to raise your rates and increase your revenue without losing clients
    • The key steps to outsourcing and delegation that free up your time for growth-focused activities
    • How to implement systems and processes that make your business scalable and sustainable

    Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!


    Aventive Academy’s Resources:

    Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

    $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

    Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

    The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

    12-Week Business Program for Designers: https://aventiveacademy.com/profit

    The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

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    28 mins
  • 123 What Nobody Tells You About How Designers Can Work Less and Earn More
    Sep 3 2024

    Freelance design can feel like an endless grind - constantly hustling, wearing all the hats, and still not reaching the level of income or freedom you want. I’ve been there, and I know exactly how frustrating it is to be stuck in that cycle. The reality is that the key to working less and earning more isn’t about pushing yourself harder; it’s about transforming how you run your business. In this episode, I’m pulling back the curtain on what it really takes to move from a solo freelancer to a true agency owner.

    And I’m not just talking about the traditional agency model with employees—I’ll also share insights on the “floating agency” approach, where you bring in contractors only when you need them. It’s a flexible, scalable way to grow without the overwhelm, and it’s a strategy that nobody’s talking about.

    You will learn:

    • The biggest reasons freelance designers stay stuck and overworked
    • The difference between a traditional agency and a floating agency, and which might be right for you
    • How to start delegating tasks without needing full-time employees
    • The mindset shifts that will help you step into a true leadership role
    • Practical tips for structuring your services and processes to work less and make more

    Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

    The Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/

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    20 mins
  • 122 Why Freelance Designers Struggle to Grow (and How to Break Free)
    Aug 27 2024

    Why do so many talented freelance designers get stuck in a constant cycle of hustling for clients, overworking themselves, and never quite hitting the income goals they’ve set? In this episode, I’m breaking down the root causes behind why freelancers struggle to grow and, more importantly, how you can break free from this trap. I’ll be sharing the exact steps that helped me move from being a solo freelancer to running a thriving design agency. We’ll talk about the mindset shifts, business model changes, and systems you need to unlock sustainable growth and finally step into your role as the Creative CEO of your business.

    You will learn:

    • The three main growth blockers that keep freelance designers stuck
    • How to shift from a freelancer mindset to thinking like a business owner
    • Strategies to package your services and move beyond the one-to-one model
    • How I grew my design business and significantly increased what I charge
    • The importance of systems and automation in scaling your design business
    • How to position yourself to attract high-value clients who see you as a strategic partner

    Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

    Designer to Agency Bootcamp, Sep 10-12th, 2024: https://aventiveacademy.com/designer-to-agency-bootcamp/

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    21 mins

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