Eddie Rice is the founder of Eloquent Mind and author of the bestselling book "Toast: Short Speeches, Big Impact." With a background in PR and public relations, Eddie specializes in helping authors transition from invisible to in-demand through strategic podcast appearances and speech writing. His "Your Book, Your Voice" approach focuses on helping authors leverage their written expertise into spoken word opportunities, whether through podcast guesting, keynote speeches, TEDx talks, or virtual speaking engagements. Eddie believes that appearing on 100 episodes of other people's podcasts is far more effective than starting your own podcast with 100 episodes.

In this episode:

• Why podcast guesting is more effective than starting your own podcast
• The importance of positioning and finding your unique angle
• How to research and find the right podcasts for your niche
• Creating a compelling 2-3 page media kit that gets results
• Specific strategies for fiction authors to get podcast bookings
• The ladder method: starting small and building up to bigger shows
• Live case study with Teddy demonstrating the consultation process
• Tools and platforms for podcast research and content repurposing
• How to maximize each podcast appearance through promotion
• Building long-term partnerships with podcast hosts

Resources mentioned:

• ListenNotes.com (free podcast directory with listener scores)
• Rephonic (premium podcast directory - $99/month with detailed analytics)
• Headliner app (for creating audiograms from podcast clips)
• Blaze.ai (automated content creation and scheduling)
• ChatGPT (for repurposing podcast content into blogs and social posts)
• Commit Action program (high-leverage task prioritization)
• Trust Me, I'm Lying by Ryan Holiday (PR strategy book)

Book Recommendations:

• "The Road" by Cormac McCarthy: https://www.amazon.com/Road-Cormac-McCarthy/dp/0307387895
• "Trust Me, I'm Lying" by Ryan Holiday: https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285

Connect with Eddie Rice:

• Website: eloquentmind.co
• Course: https://eddie-s-school-406c.thinkific.com/courses/speak-to-podcast-guest-course?utm_source=website&utm_medium=referral&utm_campaign=organic

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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O'Cyrus Ink is a multi-genre author and publisher who specializes in poetry, children's fiction, young adult horror, and middle grade horror. Currently serving in the military while building his publishing career, he founded O'Cyrus Ink Publishing to help authors, particularly teenagers and young adults, navigate the publishing world. His approach focuses on finding the core message behind every story and helping authors connect authentically with their target audience. He also hosts "The Authors Lounge" podcast, dedicated to educating younger generations of writers and creators.

In this episode:

• Balancing military service with a growing publishing career
• Why he chose not to wait 20 years to pursue his publishing dreams
• Writing across multiple genres: poetry, children's books, and horror
• The importance of having a specific message and target audience
• How his first book "Sacred" taught him valuable marketing lessons
• A powerful personal story behind his poetry about saving his son's life
• Research strategies for different genres and demographics
• Working with authors to develop authentic stories and illustrations
• The book award submission process and how awards open doors
• Building a publishing business focused on helping younger authors
• Using social media algorithms to research your genre and audience

Resources mentioned:

• Book Award Pro: https://bookawardpro.com/
• Amazon KDP: https://kdp.amazon.com/
• Dale Roberts' YouTube channel: https://www.youtube.com/c/SelfPublishingwithDale
• The Authors Lounge podcast: https://podcasts.apple.com/us/podcast/the-authors-lounge-with-ocyrus/id1798844577

Book Recommendations:

• Works by Stephen King
• Coraline by Neil Gaiman: https://www.amazon.com/Coraline-Neil-Gaiman/dp/0380807343
• Five Nights at Freddy's series

Connect with O'Cyrus Ink:

• Instagram: https://www.instagram.com/livewithocyrus/#
• LinkedIn: https://www.linkedin.com/in/o-cyrus-
• YouTube: https://www.youtube.com/channel/UCchV83duiL1DlTeJf562IOw
• Podcast: The Authors Lounge

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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Julie Broad is the founder of Book Launches, a comprehensive service that helps nonfiction authors successfully launch their books to market. She's also the founder of the Future of Book Marketing Summit and creator of the Author Launch Kit software. With extensive experience in book marketing, Julie has helped hundreds of authors navigate the complex world of book launches and platform building, focusing specifically on nonfiction titles that serve as business development tools.

In this episode:

• The biggest mistake authors make: thinking about marketing after the book is finished
• Why marketing should start the minute you decide to write a book
• The importance of identifying your specific reader before writing
• Creating "the hook" - understanding the outcome of the outcome for your readers
• Timeline for book launches: 6-9 months from draft to launch
• Essential pre-launch activities: early reviewers, editorial reviews, podcast interviews
• Using books as business tools rather than just focusing on book sales
• Recent changes to Amazon's ranking system and bestseller flags
• How AI and ChatGPT are changing book discovery and marketing
• The evolution of content marketing and new distribution channels

Resources mentioned:

• Author Launch Kit software: https://booklaunchers.com/alk/
• Future of Book Marketing Summit (June 19-21): https://booklaunchers.com/alk-summit/
• Amazon KDP platform: https://kdp.amazon.com/
• ChatGPT: https://openai.com/index/chatgpt/
• Book Launches services: https://booklaunchers.com/top-self-publishing-services-for-authors/

Book Recommendations:

• Fever Pitch by Ben Wiener: https://www.amazon.com/dp/B0F72ZR4RS?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• YouTube for Authors by Dale Roberts; https://www.youtube.com/c/SelfPublishingwithDale

Connect with Julie Broad:

• Book Launches: https://booklaunchers.com/
• Future of Book Marketing Summit registration: https://booklaunchers.com/alk-summit/
• Author Launch Kit software: https://booklaunchers.com/alk/
• YouTube: https://www.youtube.com/user/julieabroad

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show