The Purpose of Creativity

By: Redd Rock Music LLC
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  • Summary

  • Welcome to The Purpose of Creativity, a new podcast from Spotlight Advisory Group, hosted by Josh Saviano and Dan Scott. We believe that every artist has three goals: to achieve and maintain the financial freedom to create for a living, to maximize their impact on culture and society through their creativity, and to leave a lasting legacy. The Purpose of Creativity podcast explores how artists can accomplish these three goals, as well as creativity’s importance and impact on culture. Drawing on our own careers and experiences, we find ways to help creatives thrive in this exciting, temperamental, rapidly changing media environment. Whether you’re an aspiring artist, someone just starting out on their path, or a mature professional of their craft, we hope you will join us for fascinating conversations that will touch on the true nature of purpose, creativity and human connection.
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Art Economics Entertainment & Performing Arts Management Management & Leadership
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Episodes
  • The P Word; Why Purpose is at the Center of Everything

    The P Word; Why Purpose is at the Center of Everything
    Mar 17 2025
    In this episode, Dan and Josh tackle the central, titular question of the Purpose of Creativity: what is an artist’s purpose, and how is it discovered? “Purpose” is undeniably a loaded and complex word, but Dan and Josh break down its various connotations and how they might apply to an artist’s craft and career. Dan details how your unique “life purpose” can provide direction to a creative’s life, bringing a sense of fulfillment to the creative process. Some artists are motivated entirely by the creative process, while others need to communicate with an audience in order to be fulfilled. Still others are goal-oriented, needing a connection greater than just performing for an audience to feel like they’re making their desired impact on the world. Sorting out these interconnected but separate motivations and reflecting on their relative importance can help clarify an individual’s purpose in life. Josh explains that he is views himself as a “communication artist,” a creative who seeks connection with audiences and other people. Reflecting on and better defining one’s purpose can facilitate communicating with an audience. From there, the conversation moves to a description of the artist’s “soul source,” the unique viewpoint or gift that a creative can share with the world. Finally, Josh bares his own soul source, describing the process of discovering and pursuing his own creative motivations. What is your purpose? What is your soul source? Are you an expression creative, a communication creative, or an impact creative, and why? Join the conversation by sending a message to info@spotlightadvisorygroup.com! More from Spotlight Advisory Group Website: spotlightadvisorygroup.com Instagram: @spotlightadvisors LinkedIn: Spotlight Advisory Group, Inc. Facebook: Spotlight Advisory Group Email: info@spotlightadvisorygroup.com This is a Redd Rock Music Podcast IG: @reddrockmusic www.reddrockmusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 mins
  • The Purpose of Creativity

    The Purpose of Creativity
    Mar 3 2025
    In this inaugural episode of The Purpose of Creativity, Dan and Josh dive into the reasons they founded Spotlight Advisory Group, and how their new podcast advances their project of helping creatives thrive. In this discussion, Dan lays out the three foundational elements of creative success: achieving financial security, creating a cultural impact, and crafting a legacy. Defining these personal goals for wealth, fulfillment and success is a vital step for any artist looking to uncover their life’s purpose. Afterward, Josh discusses the importance of treating creativity as the artist’s greatest asset, one that can help strike the age-old balance between art and commerce. Josh advocates for a new view of the creative industries, one that acknowledges the challenges of ubiquitous, modern-day competition. Josh explains how having a strategy and a long view of the artist’s trajectory can help avoid “creative leakage,” incorporating even failed or stalled out projects into a coherent legacy. More from Spotlight Advisory Group Website: spotlightadvisorygroup.com Instagram: @spotlightadvisors LinkedIn: Spotlight Advisory Group, Inc. Facebook: Spotlight Advisory Group Email: info@spotlightadvisorygroup.com This is a Redd Rock Music Podcast IG: @reddrockmusic www.reddrockmusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • The Purpose of Creativity Trailer

    The Purpose of Creativity Trailer
    Jan 10 2025
    Welcome to the Purpose of Creativity, a new podcast from Spotlight Advisory Group, hosted by Josh Saviano and Dan Scott. We believe that every artist has three goals: to achieve and maintain the financial freedom to create for a living, to maximize their impact on culture and society through their creativity, and to leave a lasting legacy. The Purpose of Creativity podcast explores how artists can accomplish these three goals, as well as creativity’s importance and impact on culture. Drawing on our own careers and experiences, we find ways to help creatives thrive in this exciting, temperamental, rapidly changing media environment. Whether you’re an aspiring artist, someone just starting out on their path, or a mature professional of their craft, we hope you will join us for fascinating conversations that will touch on the true nature of purpose, creativity and human connection. More from Spotlight Advisory Group Website: spotlightadvisorygroup.com Instagram: @spotlightadvisors LinkedIn: Spotlight Advisory Group, Inc. Facebook: Spotlight Advisory Group This is a Redd Rock Music Podcast IG: @reddrockmusic www.reddrockmusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    2 mins

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