The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It) Podcast By  cover art

The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)

The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)

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TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy.



In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.



What you’ll learn in this video:

  • How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.
  • How to build a scalable creator community that consistently drives $250K+ in GMV each month.
  • When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.
  • How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.



This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.



Timestamps:

  • 00:05 – Why TikTok Shop creator content powers the whole funnel
  • 02:30 – The new rules of creator-led growth
  • 04:00 – Seeding strategy: how to find your unicorn creators
  • 07:10 – When to use VSAs vs GMV Max
  • 14:10 – Creator community building with Reacher + Retainers
  • 21:00 – Why unification is your next growth edge
  • 25:00 – How to repurpose TikTok content across Amazon & D2C
  • 30:00 – The TikTok Shop landing page hack



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