The ROI Rules of AI

By: IBM Bloomberg Media Studios
  • Summary

  • Everywhere you turn, there’s another headline about Artificial Intelligence. But how do companies make money with AI? We’re exploring how companies of all sizes are using AI to remake their operations, increasing their return on investment and that of their customers.
    2024 Bloomberg Media Studios
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Episodes
  • Marketing the Grammys With AI
    Nov 14 2024

    It’s impossible for fans to have too much information about their favorite artists — which presented a serious challenge to the Recording Academy’s editorial team as nearly 900 artists are nominated for Grammys in almost 100 categories. After partnering with IBM, the small editorial team was able to scale the volume of their work — serving up timely, relevant content to millions of fans across multiple channels.

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    9 mins
  • Sirion: Legal Intelligence & Artificial Intelligence
    Sep 30 2024

    What if your contacts could be a roadmap to running your business – the first step in managing your relationships with your suppliers and clients? That’s the function of Sirion, a contract lifecycle management software for in-house legal departments. It’s recently been upgraded with generative AI functionality from IBM designed to make it something the whole company can use, not just its legal staff. It’s so promising that IBM itself will be using the software to integrate contracts into the daily operations of the company.

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    10 mins
  • EDGE3: Athletic Intelligence & Artificial Intelligence
    Jun 10 2024

    Former NFL running back Kenyon Rasheed and his partners at EDGE3.ai are creating a product that may revolutionize college football programs nationwide. It compares the performance of high school players to their counterparts in college, using predictive analytics to project how well they’ll perform in college football programs. It also helps high school players identify at which colleges they’re most likely to get an offer. They’re using IBM technology to help ingest reams of unstructured data, govern disclosure of that information and create natural language interfaces for players to query the data.

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    11 mins

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