• The Radical Marketing Podcast

  • By: Terence Tam
  • Podcast

The Radical Marketing Podcast

By: Terence Tam
  • Summary

  • Welcome to the Radical Marketing Podcast for experts, coaches, and course creators. In each episode, we'll reveal battle-tested marketing strategies to help your business skyrocket.
    2023
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Episodes
  • How to Overcome Massive Business Setbacks!
    Jul 12 2023

    Have you ever felt like the universe was conspiring against you? 😭

    That one moment, everything is going great, and the next, it all falls apart. I know I have. Life can be tough, but it's how we bounce back from setbacks that define us. 🤭

    So, if you've found yourself facing a significant setback, don't give up just yet! I have some tried and tested tips that will help you get back on your feet in no time. Let me tell you about a friend of mine who faced a massive business failure.

    He had worked so hard to build his business, and then suddenly, he lost everything in a market crash. He was feeling defeated and lost, but he reached out to me for advice. And, boy, was I happy to help! 🥰

    Here's what I told him: You need to start by regaining your confidence. Once confidence returns that’s when you can get back on the right track.

    Otherwise, you’ll keep on making mistakes and thinking small… mostly out of desperation. I’ll explain more of the ‘hows’ in the video.😆

    Contact us: https://www.radical-marketing.com

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    9 mins
  • Analysis of the Ad that gave us 44 65% Cheaper Webinar Leads
    Jul 11 2023

    As a marketer, one of the best ways to get attendees to your webinar event is by running ads. It’s an effective way to reach a large audience and attract potential customers who are interested in your product or service to attend your event.

    Wanna know the #1 reason why ads perform?

    Is it targeting or using some awesome new feature on Facebook?

    Or is it the image? How about awesome videos?

    Answer: None of the above.

    The #1 determinant is: Your message.

    Think about it… If your message is confusing or unrelatable, even if you have the best targeting or coolest feature, it won't matter. Your potential customers will scroll right past your ad without a second thought. But don't worry, crafting a powerful message isn't rocket science.

    Watch this video to get some key aspects of your ad message that can make or break your ad performance:

    Contact us: https://www.radical-marketing.com


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    16 mins
  • 3 Ways for Coaches to Gain Customer Trust
    Jun 30 2023

    If you're looking to grow your business, there's one thing you can’t ignore - TRUST. Building trust with your clients is one of the most critical factors that determine the success of your business.

    Before we dive into the strategies for building trust, let's first look at the benefits:

    Repeat business: Clients who trust you are more likely to keep buying your products or services. You can get a lot of revenue for almost no ad spend due to repeat business. Referrals: Satisfied clients are also more likely to recommend your services to others.

    This can help you reach a broader audience and attract new clients. Positive reputation: Besides branding you as an authority in your niche, it can also open doors to more opportunities for collaborations with others. Building trust isn't rocket science - but you’ll need to have some strategies.

     In this podcast, I’ll share 3 ‘hacks’ that’ll propel you to the top of your clients ‘trust meter. Here’s some teaser info about each of these strategies:

    This first strategy is a common one that’s used by many businesses but they only restrict themselves to one channel. But you can actually use multiple channels.

    When you do this, it’s like you’re putting out many fishing rods all over.

    This will attract your clients to take your ‘bait’ and then you can start reeling them in.

    This next strategy is not commonly used by marketers in this part of the world, but it’s a real game changer if you do it right. The advantage is that you only need to do the work once, but it will pay for itself many times over in the long run. It’s like a ‘silent salesman’ that never sleeps and the cost is dwarfed by the ROI that you can achieve with this strategy.

    The final strategy will help you get your name out there and establish you as a trusted authority in your field. I’ll reveal different ways you can do this. I didn’t think this strategy was that important until I found out that this helped a friend to grow his ad agency’s business by 4X!

    Timeline:

    00:00 Intro
    01:00 Write a long-form blog post
    04:16 Create your own podcast
    07:07 Media publicity

    Blog Link Here

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    10 mins

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