In this episode, my guest is none other than Thierry Coeman, author, speaker, and ambassador for All Fields. A go-to expert when it comes to a topic as broad and strategic as field marketing and in-store activation.

Before diving into trends, we took the time to lay the groundwork and clarify what field marketing truly means. From there, we unpacked the sector’s dynamics, explored current major trends, Thierry’s take on real-world challenges, the ongoing importance of the human factor, and much more.

A must-listen if you work in the field, in activation, or if you're simply looking to better understand what really makes a difference at the point of sale.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Retail Influencer, I sit down with Ana Pinto, CEO of RECKON.AI, to explore the fast-evolving world of unmanned stores. From the core AI technology powering these concepts to the challenges of implementation, we cover it all. We also dive into the strategic use of data, the impact on customer experience, and what it takes to scale these solutions in real-world retail environments.

If you're curious about the future of convenience, automation, and intelligent retail, this episode is packed with insights.

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In this episode, we're diving into a different kind of trade show, one that’s not open to everyone, but still plays a major role in shaping the retail landscape: the tradeshow organised by a retailer for its affiliates and suppliers.

I see event as a place to network, spot trends, and of course, do business. But unlike massive international fairs like SIAL or Anuga, the event on our agenda today is something else entirely. It’s organized by a retailer, for its own network of stores and suppliers. A private, large-scale gathering that deserves a closer look.

Joining me today to talk about this unique concept are Paul Peugnet and Nathalie Matterne from Carrefour Belgium.

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