In this episode of the Rainmaker Fundraising Podcast, Andrew Olson talks with Dave Raley, founder of Imago Consulting and author of the new book The Rise of Sustainable Giving. Dave shares how the subscription economy is reshaping recurring giving and why most nonprofits are missing out on long-term value by treating sustainers like one-time donors. They dive into the historical roots of recurring giving, explore what makes a strong sustainer program today, and bust some of the most common myths about donor loyalty and communication. If your organization wants to grow predictable revenue and deepen donor commitment, this conversation is a must.

• (00:00:03) - Dave Raley on Why He Started Imago Consulting
• (00:04:12) - Bookmark: The Rise of Recurring Giving
• (00:09:08) - Subscriptions and Recurring Giving
• (00:15:24) - Your 90 Day Leaders Journey Email Course
• (00:19:03) - Sustainer vs. Long Term Value
• (00:20:37) - What Makes an Organization Ready for Sustainer?
• (00:25:49) - Should I Let a Major Donor Be a Monthly Donor?
• (00:26:21) - Are Your Recurring Donors More Valuable Than Your Major Don
• (00:29:50) - When Should a Major Donor Start Giving?
• (00:33:18) - Subscriptions in the Nonprofit Industry
• (00:37:56) - Cancel Your Subscriptions?
• (00:39:54) - Sustainer Program Launch: Benchmark, Evaluate and Design
• (00:44:08) - Sustainable Giving Growth Plan
• (00:45:52) - A Few Favors For You