Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts.

Podcast advertising is $4 billion large globally. But very few outdoor industry brands and retailers include podcasts as a part of their advertising plans.

To dig into why that is Emily Holland and Angie Marie from Wild Poppy Creative Consulting join Colin on today's show.

With backgrounds in the outdoors, Emily and Angie help podcasters grow their own shows and help brands find suitable partners to help spread their messaging via podcasts. So they're the perfect guests to find out why the industry has such a big blindspot when it comes to their ad strategies and podcasts.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

It's adventure headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Today Colin & Justin Housman run through headlines to come out of the outdoor community over the past week.

Here's the rundown:

• A dropped bag of Cheetos caused big problems at Carlsbad Caverns National Park in New Mexico proving that wherever people go, litter follows. (02:58)
• A pack of otters attacked a jogger who was out for her morning run in Malaysia. This story begs the question: what is the cutest animal that can royally f@%& you up? (13:21)
• A lost hiker was found after being missing for 30 days in North Cascades National Park. How much do we know and how many questions should we actually ask? (21:00)
• Lael Wilcox set a new record for biking around the world. How awesome is that?! (30:08)

And of course they wrap things up with their Parting Shots! (37:17)

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about the new brand video from The North Face and what the messaging from outdoor brands should be in 2024 (00:55).

Then Colin & Producer Dave talk about the latest stores to open under the banner of Gearhead Outfitters (22:23), a prediction for the future of Public Lands (26:52) and the rumor that Interbike may be making a comeback (28:33). They wrap things up with their Parting Shots (29:25).

Here's the link to the video that Colin mentions and Producer Dave worked on: Colors.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.