Video content has become a dominant force on social media for a reason—it's engaging, versatile, and can convey a lot of information in a short amount of time. Today, we're diving into how you can harness the power of video content to connect with your audience effectively.

Key Points Discussed:

• Types of Video and Use Case
• Tips for Filming and Editing Video
• Platform-Specific Strategies

Resources & Products Mentioned:

• Camera Light

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» YouTube: @savedgemarketing

» Instagram: @savedgemarketing

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In this episode of The Rolling Social, we break down complexities of social media algorithms and shares actionable strategies for growing your following organically. Discover how to stay updated with algorithm changes, leverage trends, and optimize your content for social SEO. Learn the importance of quality engagement, diverse content types, and maintaining a consistent posting schedule.

Tune in to gain insights and practical tips that will help you ride the algorithm waves effectively, boosting your social media presence and engagement.

Key Points Discussed:

1. Stay Updated on Algorithm Changes
2. Optimizing for Social SEO
3. The Role of Hashtags
4. Leverage Trends
5. Create rewarding content that benefits the end user
6. Diversify your content
7. Use Video Content Strategically
8. Drive and Encourage Interaction
9. Consistency and Scheduling
10. Analytics and Adaptation
11. Double down on what works

Resources Mentioned:

• Metricool
• Rival IQ

Subscribe to The Rolling Social Podcast and share this episode with fellow marketers. Join us next time for more insights into mastering social media marketing.

If you liked today’s episode or have any feedback please leave us a review or message us on Instagram at @savedgemarketing

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Stalk Us On Social!

» YouTube: @savedgemarketing

» Instagram: @savedgemarketing

» LinkedIn: @ajudkins

» TikTok: @savedgemarketing

Welcome to the very first episode of The Rolling Social Podcast! In this debut episode, host Allison dives deep into the world of influencer marketing to uncover the common pitfalls that can derail your campaigns. If you're looking to harness the power of influencers effectively, then this is the episode for you.

Influencer marketing, when executed correctly, can be the game changer your brand needs to amplify reach and resonate with your target audience. By collaborating with influencers who align with your brand's values and aesthetics, you can tap into their loyal communities, ensuring that your message is not only heard but also trusted. This trust-based approach can significantly enhance your brand's visibility, credibility, and ultimately profitability.

Key Points Discussed:

1. Not Vetting Influencers Properly: The importance of thorough research beyond follower counts, including brand alignment and past collaborations.

2. Ignoring Content Fit: Ensuring the influencer's style and tone suit your brand to create resonant content.

3. Unclear Communication of Expectations: The necessity of crystal-clear communication about content format, posting schedules, and messaging to avoid miscommunication.

4. Overlooking Legal Aspects: The importance of formal contracts to clarify deliverables, payment terms, and legal rights.

5. Failing to Track and Measure Results: The significance of setting up proper tracking and measuring campaign success to refine strategies over time.

Resources Mentioned:

- Tools for vetting influencers: Modash, Social Blade, Influencity

- Contract and legal management tool: Hello Bonsai

- Influencer Marketing Toolkit https://savedgemarketing.com/influencer-marketing-toolkit/

Actionable Takeaways:

- Invest time in vetting influencers beyond their follower count.

- Ensure content compatibility with both the influencer's audience and your brand.

- Maintain clear and frequent communication with influencers to avoid misunderstandings.

- Utilize formal contracts to protect both parties involved in the campaign.

- Track and measure campaign results to optimize future strategies.

Don't forget to download our free Influencer Marketing Toolkit! This comprehensive guide includes everything you need to nurture and pitch influencers, pitch deck templates, reporting trackers, and much more. The toolkit is available in the show notes or the description box below if you're watching on YouTube.

Remember to subscribe to The Rolling Social Podcast and share this episode with fellow marketers. Join us next time for more insights into mastering social media marketing.

Download the Free Influencer Marketing Toolkit Here: https://savedgemarketing.com/influencer-marketing-toolkit/

If you liked today’s episode or have any feedback please leave us a review or message us on Instagram at @savedgemarketing

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Stalk Us On Social!

» YouTube: @savedgemarketing

» Instagram: @savedgemarketing

» LinkedIn: @ajudkins

» TikTok: @savedgemarketing