The SaaS CFO

By: Ben Murray
  • Summary

  • Ben Murray, The SaaS CFO, talks all things SaaS.
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Episodes
  • Zenskar Raises $7M to Simplify Billing and Rev Rec for Modern Businesses
    Apr 8 2025

    Welcome to The SaaS CFO Podcast YouTube channel! In this episode, we're thrilled to present a conversation with Apurv Bansal, the co-founder and CEO of Zenskar. Apurv journeys us through his intriguing career path, starting from selling his first company to gaining insightful experiences at Google, which ultimately led to the inception of Zenskar. His story is a testament to how industry experience and recognizing universal pain points can catalyze groundbreaking business ideas.

    Zenskar is revolutionizing the revenue automation landscape with its innovative order-to-cash platform. Apurv delves into the unique offerings of Zenskar, which handles everything from billing and collection to revenue recognition and SaaS metrics reporting. With the platform's ability to simplify complex pricing models and usage tracking, Zenskar is setting itself apart from legacy vendors, offering unparalleled value to businesses with intricate billing requirements. Apurv shares how Zenskar's solutions cater to both burgeoning startups and established companies looking to streamline their revenue operations.

    Join us as we unpack Zenskar's journey of innovation and growth. We'll explore how this platform addresses the challenges of subscription management and the critical role of having an efficiently automated system in place. Apurv's insights provide actionable strategies for scaling a SaaS business, understanding the competitive landscape, and honing a successful go-to-market approach. Whether you're a SaaS enthusiast or a finance professional, this episode is sure to broaden your perspective on contemporary revenue management solutions.

    Show Notes:

    00:00 Second Startup Driven by Billing Gap

    03:38 Pricing Complexity in B2B SaaS Models

    09:51 Pricing Depends on Module and Complexity

    10:53 Seamless Data Warehouse Integration

    15:22 Believe and Communicate Your Advantage

    18:57 Scaling and Evaluating Market Channels

    20:50 Automation's Benefits Beyond Cost Savings

    Links:

    Apruv Bansal’s LinkedIn: https://www.linkedin.com/in/bansalapurv/

    Zenskar’s LinkedIn: https://www.linkedin.com/company/zenskar/

    Zenskar’s Website: https://www.zenskar.com/

    To learn more about Ben check out the links below:

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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    23 mins
  • TrueRev Helps SaaS Companies Automate Their Revenue Cycle
    Mar 27 2025

    In this episode of The SaaS CFO Podcast, we are excited to have Ali Rizvi, the innovative CEO and founder of TrueRev, as our guest. Ali's journey from being a CPA with a solid background in finance and audit to becoming the driving force behind TrueRev, offers a wealth of insights. He draws on his extensive experience as a CFO for early-stage tech firms to highlight the persistent financial challenges SaaS companies face, ultimately leading him to develop TrueRev as a solution for subscription and revenue management issues.

    TrueRev is dedicated to streamlining operations for small to medium-sized businesses dealing with recurring revenue complexities. Ali elaborates on how the platform addresses these challenges by focusing on revenue recognition, subscription management, and financial reporting, providing SaaS companies with a cohesive solution. With a mission to solve the financial chaos that arises in tech-driven companies, TrueRev aims to ensure accurate and seamless financial operations, especially for businesses lacking the resources to address these problems with existing systems or headcount.

    In addition to sharing the vision behind TrueRev, Ali provides a glimpse into the strategic roadmap for growth and the essential role of clean data in financial operations. He offers valuable perspectives on the evolving landscape of subscription management and where the industry is headed. Whether you're an entrepreneur in the SaaS space or a finance professional seeking to optimize financial processes, Ali’s discussion is full of actionable insights and forward-thinking strategies. Tune in to explore how TrueRev is changing the game in SaaS financial management and what it means for your business.

    Show Notes:

    00:00 Revenue Recognition Challenges

    05:34 Target Market: Growing Companies' Recurring Revenue

    09:09 Side Project to Startup Launch

    11:28 Inbound Strategy Focused on Conversion

    13:32 Bootstrapping vs. VC Funding Pressure

    18:49 Holistic Subscription Management Challenges

    20:34 Complexity of Contract Management

    23:08 "Explore TrueRev with Ali"

    Links:

    Ali Rizvi’s LinkedIn: https://www.linkedin.com/in/rizvial/

    TrueRev’s LinkedIn: https://www.linkedin.com/company/true-rev/

    TrueRev’s Website: https://truerev.com/

    To learn more about Ben check out the links below:

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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    22 mins
  • Quanscient Raises 9M to Convert Digital Designs to Digital Prototypes with Multiphysics Simulation Tech
    Mar 18 2025

    Welcome to another thrilling episode of The SaaS CFO Podcast! Today, we have the pleasure of hosting Juha Riipi, the brilliant CEO of Quanscient. With a career that spans software development to consulting, Juha has now ventured into the realm of cutting-edge multiphysics simulations, and he’s here to share how Quanscient is changing the game. 🚀 From transforming digital designs into prototypes efficiently to offering groundbreaking solutions for industries like semiconductors and aerospace, Quanscient is truly redefining the product design workflow.

    🌟 In this conversation, Juha takes us through his incredible journey, highlighting how his multifaceted background in engineering and business laid the foundation for Quanscient's success. We dive deep into the exciting world of niche markets such as nuclear fusion energy and medical ultrasound devices, where Quanscient’s innovative technology is making waves. Juha’s insights into the strategic growth of his SaaS model, his approach to deep tech investment, and his ambitions for enterprise-focused solutions make for a captivating discussion that is sure to inspire and inform. 💡

    🔍 So, get ready to immerse yourself in the world of pioneering quantum computing applications and the future of industrial simulations on a global scale. This episode is packed with insights and inspiration, and it's one you won't want to miss. Hit play and join Ben Murray and Juha Riipi on this exhilarating journey of innovation and discovery. 🎧📈

    Show Notes:

    00:00 Advanced Multiphysics Simulation Platform

    03:30 Co-Founding Quantum Computing Startup

    07:45 Targeting Enterprises for Sales Growth

    11:53 Expanding Investor Network Effectively

    13:41 "Key SaaS Metrics and Strategies"

    Links:

    SaaS Fundraising Stories: https://www.thesaasnews.com/news/quanscient-secures-5-2-million-in-funding

    Juha Riipi’s LinkedIn: https://www.linkedin.com/in/juhariippi/

    Quanscient’s LinkedIn: https://www.linkedin.com/company/quanscient/?originalSubdomain=fi

    Quanscient’s Website: https://quanscient.com/

    To learn more about Ben check out the links below:

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Show more Show less
    16 mins

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