The SaaSiest Podcast

By: Daniel Nackovski & Thomas Sjöberg
  • Summary

  • Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
    Copyright 2020 All rights reserved.
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Episodes
  • 165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration
    Nov 19 2024

    Ever wondered how product marketing can truly drive a company’s growth and alignment?

    In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sector and the importance of aligning product development with customer needs for effective positioning.

    What’s in this episode:

    • How product marketing connects product and marketing teams
    • Why early integration of product marketing is a game-changer
    • Avinode Group's success in the business aviation industry
    • Key skills every product marketer needs to succeed
    • The evolving role of product marketing as companies grow

    Want to know how product marketing can transform your business? This episode is packed with insights you don’t want to miss!

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    53 mins
  • 164. Angeley Mullins, Chief Commercial Officer, Resourcify - The one marketing strategy you’re missing
    Nov 12 2024

    In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.

    What’s in this episode:

    • Why sustainability must be more than a buzzword
    • How Resourcify is driving the shift to digital waste solutions
    • Creative, budget-friendly marketing tactics that deliver
    • The power of physical outreach and authentic user-generated content
    • Reviving referral programs and reconnecting in person
    • The secrets to storytelling that makes a brand unforgettable

    Curious about how to build a brand that doesn’t just survive but truly matters? This episode is your roadmap.

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    55 mins
  • 163. Matt Lerner, Founder & CEO, SYSTM - Why creating new categories could be killing your startup’s growth
    Nov 5 2024

    Think you need to create a whole new category to win? Think again.

    In this episode of the SaaSiest Podcast we had a chat with Matt Lerner, the founder & CEO of SYSTM and a seasoned tech and venture capital expert, who reveals why focusing on growth levers beats the allure of creating new categories.

    Matt dives into his personal productivity hacks, from his morning routine to daily goal setting, and shares how his time at PayPal shaped his growth philosophy. He stresses the power of experimentation in finding a scalable go-to-market strategy and the critical role of understanding your customers' needs, not just building for the sake of it.

    Here are a few key takeaways from the episode:

    • Why morning routines can turbocharge productivity.
    • How startups can avoid the trap of unnecessary category creation.
    • The Jobs to Be Done methodology for uncovering what your customers really want.
    • The magic of strategic messaging transformations that boost conversion rates.
    • Insights on managing investor expectations and staying laser-focused on growth.

    Whether you’re a founder or part of a scaling startup, Matt's no-nonsense approach will leave you inspired to prioritize your customers and experiment your way to success. Don't miss this one!

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    52 mins

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