This is a special episode with our very own MC, our new Head of Community Management over here at SaaSiest! We're building this community in the open together with all of you, and in this episode, we want to invite you on the inside, for you to start getting to know MC! And yes she does have full name, it is Marie Claire, but everyone calls her MC and we hope you will too 😀! With MC's arrival, we can now get even closer to you, and create even more personal experiences and content helping you accelerate your career. As you can imagine we are thrilled to have her here and we are confident you will see the great impact from her work very soon. So, who is this MC? What makes her all that special ❤️ Tune in and find out for yourself - you'll get to know the real MC, her story, what she'll be focusing on, and why that matters to you! Welcome MC!

In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.

We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient.

Some of the questions we discuss in this episode are:

• What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs?
• With so many potential AI applications, how can CMOs determine where AI will deliver the most value for their specific organization?
• How should CMOs balance the pressure to adopt AI quickly with the risk of making investments that don’t deliver results?
• What metrics or indicators should CMOs use to evaluate the success of their AI initiatives?
• What are some of the common mistakes CMOs make when integrating AI into their marketing strategy, and how can they avoid them?

It is clear that it is not about AI or not AI, it is about how and where to leverage AI for the greatest outcome of the business. Tune in to hear Nataly's thoughts on this from the CMO perspective.

In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more.

We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers.

Some of the questions we discuss in this episode are:

• What is Message-Market fit? Why is it important?
• Why do so many companies fail with this - common red flags?
• What are the 5 process steps to achieve a good Message-Market fit?
• How do you balance internal vs external factors when defining the right messaging?
• How do you launch the new messaging, from inception to publishing it externally?

These are some of the questions we address with Diane, tune in if you also want to learn more about how to achieve Message-Market fit.