Matty Dalrymple talks with Chelle Honiker about THE SALES FLYWHEEL, including what a sales flywheel is ... and what it is not; building a community through the flywheel; finding the nugget of humanity; the danger of teaching readers to expect free; sharing of yourself, but within parameters you set; building cyclical, not transactional, relationships; the importance of not emailing people only when you have something to sell them; and the flywheel approach to book launches.

Interview video at https://youtu.be/msOKa4Bl7RM

Show notes (including summary and transcript) at https://www.theindyauthor.com/240---the-sales-flywheel.html

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Chelle Honiker is an advocate for the empowerment of authorpreneurs, recognizing the importance of authors taking charge of both their craft and careers. She is the co-founder and publisher of Indie Author Magazine, IndieAuthorTraining, Indie Author Tools, and Direct2Readers.com; the programming director for the Author Nation conference; and a TEDx Organizer.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.