The Sales Guy Who Hates Selling (And Outsold the Playbook Anyway)
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The Sales Guy Who Hates Selling (And Outsold the Playbook Anyway)
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About this listen
Most sales reps follow the playbook.
Ries McQuillan threw it out — and built something better.
In this episode, we dive into how a former Cutco knife seller became one of the most trusted connectors in Boston’s startup scene — by ignoring the flashy tactics and doubling down on human connection.
You’ll learn:
Why Ries waits two weeks to send his second cold email (and why it works)
How he turns one intro into three without being annoying
Why channel partnerships aren’t just for late-stage teams
What Boston’s founder ecosystem is feeling right now (hint: cautious optimism)
If you’re tired of the same recycled sales advice, this one’s a fresh take on how trust, patience, and real conversations can still win — even in 2024.
🎧 Listen now🔗 Connect with Ries: https://www.linkedin.com/in/riesmcquillan/