The Sales Revolution

By: Ingrid Maynard
  • Summary

  • The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

    Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

    The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

    Mutual Mattering is an e-book which details Ingrid’s Enrichment Philosophy:
    https://thesalesdr.com.au/mutual-mattering-e-book/

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Episodes
  • Ep32 From Property Manager to Trusted Advisor – Sarah Cincotta
    Oct 30 2024

    Sarah Cincotta mentors BDMs ready to elevate their performance, purpose and passion. Founder of RISE, she directly impacts the lives of other BDMs and reframes the current industry beliefs attached to the title. BDMs deserve to be recognised as the dedicated, innovative, effective operators at the heart of their company’s growth, and she knows exactly how to get them there. Focusing on training beyond sales, the foundations of the Property Management profession- connections.

    Sarah discusses the evolving role of property managers as trusted advisors who go beyond traditional responsibilities to help landlords and property investors optimise their investments. Success in property management, she says, involves building a diverse network that includes landlords, tenants, real estate agents, local businesses, and service providers.

    She also talks about the increasing complexity of property management, advocating for a hybrid role or introducing business development managers to handle the growth of a portfolio.

    MORE INFORMATION

    RISE with Sarah Cincotta
    https://risewithsarahcincotta.com.au/

    The Sales Doctor
    https://thesalesdr.com.au/  

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.

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    57 mins
  • Ep31 Three pillars of trust: reliability, credibility and intimacy
    Oct 23 2024

    Trust is a critical component in building strong customer relationships, whether the customer is external, paying for a product or service, or internal within an organisation. Host Ingrid Maynard insists that in professional relationships, trust is shaped by three main factors: reliability, credibility, and intimacy.

    Reliability involves being dependable and consistent in both actions and demeanour. Credibility is about demonstrating expertise and a proven track record. Intimacy refers to handling sensitive, privileged information with care and discretion. On the flip side, self-orientation can damage trust, whether it’s through excessive focus on oneself or insecurity.

    By staying self-aware, consistently reliable, and customer-focused, professionals can foster trust even in uncertain times, leading to stronger relationships and better outcomes.

    MORE INFORMATION  

    The Sales Doctor
    https://thesalesdr.com.au/

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.

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    14 mins
  • Ep30 Values are the foundation of family business – John Broons
    Oct 16 2024

    John Broons is a globally recognised family business expert and one of only three Australians to hold the prestigious Fellow of the Family Firm Institute title. With more than 40 years of experience, John has successfully guided family businesses, drawing from his own experience of buying and selling a family business.

    He explains how history, values, and personal connection can shape a business and make it resonate not only with family members but also with customers. The emotional connection that comes with family businesses often extends beyond just the family; it can create a strong bond with consumers and employees, as well. When a company has that rich narrative and value-driven culture, it naturally makes people feel like they are a part of something greater than just a transaction.

    For non-family businesses, he says, it’s about building that same sense of legacy and emotional ownership through the stories of the founders, the values of the company, and the shared journey with employees and customers. It may not have the intergenerational history, but it can foster a culture where everyone feels they’re contributing to something meaningful and lasting.

    MORE INFORMATION

    John Broons
    https://www.johnbroons.com/

    The Sales Doctor
    https://thesalesdr.com.au/  

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.

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    50 mins

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