What did I learn from my research project? What are my takeaways? And how do we become purpose-driven? Where do we start?

If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

Who's involved holistically? What's the broader system? What can individuals do? What can businesses do? What can government do? What can other stakeholders do?

If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

The 'animal cruelty free' cyber security firm. Is there such a thing as 'unworthy' purpose? Is all purpose good? What else might we be overlooking?

If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

How can we measure and quantify 'purpose'? What's performative and what's genuine? Isn't this all just Corporate Social Responsibility? How can we authentically demonstrate 'purpose'?

If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

What's the future of 'purpose-driven' businesses? Are people becoming more 'purpose-driven'? Who's contributing to it? Is this all just 'purpose-washing'? What barriers are in the way?

If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

What does 'purpose driven' mean? What do people think when they hear that you're from a 'purpose driven' business? What of the role of money and business? What are the different types of purpose-driven businesses?

If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

In this introduction, I cover the motivation for why I undertook this research project, the approach I took, the questions I asked, and limitations.

If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.

This is the pre-amble for why I'm recording this limited podcast series, what it's about and who I am (especially for people who have found this podcast through podcast channels), and what you can expect from the rest of the series.

For those of you who are coming in cold, in short, the pandemic has manifestly changed the world we live in and forced us to reconsider the way we live our lives, what we consume, and our impact on the world. There are numerous think pieces that speak to the rise of 'purpose-driven' businesses and lifestyles, however as someone who's been running a social enterprise for the past few years (www.colourspace.gallery), I became curious whether people actually shared the same definition of what 'purpose-driven' means. Are we actually becoming more purpose-driven? What are the barriers? Is there such a thing as worthy or unworthy purpose?

I interviewed 51 people from around the world, across all different backgrounds and industries, in order to go deep and find out.

This series is actually an audio companion to a written white paper on my website. If you'd like to download a copy of the PDF, please head on over to www.scottko.com.

You can also find me on all social media platforms @thescottko. If you like this series, please consider subscribing.