Unconventional, But It Worked!

How an OMG Moment of Identity Fraud and a White Lie Helped Shape Fay’s Journey from Carefree College Student to Super Salon Boss

Discover

•The Biggest Barriers to Entry for Start-Up Businesses: 85% of all start-up businesses face significant barriers to entry. Learn how you can obliterate those barriers, silence your critics, and build a wildly successful business.

•Little-Known Positioning Hack: Can you spot the subtle positioning hack Fay deployed? This technique is used by Gucci, Dior, and Louis Vuitton to build brand loyalty subliminally.

Amazing Neurological Fact

•Why You Should Never Ignore This One Feeling When Making Key Business Decisions: Ignoring this crucial feeling can have detrimental effects on your business. For a real-life example, skip to the 42-minute mark of the episode.

PLUS

•The Kaizen Approach: Discover how Fay’s application of the Kaizen approach to an often-overlooked need of her clients led to insane buzz, notoriety, and soaring bottom-line profits. This process, initially frowned upon by big industry players, was revolutionary once Fay bucked the trend.

Want to Know

•The Best Way to Mitigate Business Mistakes and Failures: Fay lays out her deceptively simple process for avoiding business pitfalls before you encounter them.

Recruitment Demystified!

•The Right Way to Recruit Staff: The common belief is to recruit staff from the top down, but Fay’s unique talent-spotting system could be the best way to recruit, train, and retain staff without the associated headaches most businesses encounter.