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The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald
Nov 22 2022
Length: 38 mins
Podcast

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The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald

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Summary
Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.

Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.

In this episode:
➤ Key tips on how to avoid common mistakes that kill channel relationships
➤ How to get your IPP (Ideal Partner Profile) right on the first try
➤ Bridge the gap between sales and marketing

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