In this episode of The Service Business Marketing Podcast, we explore the essential strategies to rank in Google’s coveted Local 3-Pack. Learn why this is the most valuable online real estate for service businesses and how to secure your spot. We’ll cover the role of reviews, consistent citations, backlinks, and optimizing your Google Business Profile (GBP). Discover how to leverage structured data, quality content, and strategic updates to dominate local SEO. Whether you’re just starting or looking to refine your strategy, this episode is packed with actionable tips to elevate your local search rankings.

In this episode of The Service Business Marketing Podcast, we dive into everything you need to know about Google’s Local Service Ads (LSAs). Learn how LSAs can generate quality leads for your service business and how to set up and optimize your account. We’ll discuss the importance of reviews, managing leads effectively, budgeting for success, and best practices to ensure your phone keeps ringing. Whether you’re just starting with LSAs or looking to improve performance, this episode provides actionable insights to help you win with Local Service Ads.

In this episode of The Service Business Marketing Podcast, we debunk the myth that email marketing is dead and show you how to leverage it for your service business. Learn how to re-engage past customers, nurture prospects, and onboard new clients using email automation and targeted campaigns. Discover how email marketing fits into the A-Z buying spectrum and how to maximize its power for customer retention, referrals, and cross-selling. Tune in for practical tips and strategies to make email marketing a vital part of your service business growth.