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Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna?

We tackle these hard-hitting questions in this #hilarious episode of The Snoball Effect.

It’s a hodgepodge of chaotic marketing debates, random hot takes, and enough off-topic banter to make you forget the original question.

The participants throw out gems like "sticky leather" as a substitute for duct tape and somehow connect babysitting services to bird care.

Meanwhile, serious debate about podcast value devolves into personal jabs, questionable stats, and even some marketing copy that Christian's mom is definitely not allowed to hear.

It's a whirlwind of numbers, laughter, and inexplicable product pitches. Is it informative?

Kind of.

Entertaining?

Absolutely.

A ringing endorsement of the podcasting format?

Well, only if you like your marketing advice sandwiched between crass jokes and questionable life choices.

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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

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In this episode of The Snoball Effect podcast, Todd Jensen emphasizes the importance of timing when messaging customers, particularly for nurturing referrals. Todd introduces two "honeymoon phases" as key moments for engagement. The first occurs when a customer is new and most enthusiastic, which makes it the ideal time to ask for referrals, as data shows a higher referral rate and lower detractor rate at this stage. The second honeymoon phase happens after a customer refers someone and receives a reward. This renewed excitement presents another prime opportunity to re-engage and build a lasting relationship.

Todd discusses the importance of identifying "moments of delight" — periods when customers feel positive and receptive to outreach. For example, when a referred customer progresses well in the sales pipeline, notifying the original referrer can spark excitement and create a co-advocate for closing the deal. Todd advises automating this process with CRM tools like Salesforce or HubSpot to track customer sentiments and follow up at optimal times. This approach ensures that companies maintain timely, relevant communication without overburdening sales teams with manual tracking.

Todd also shares common pitfalls in referral timing. One error is asking for referrals before a job is completed, which can be perceived as premature and disrupt the customer experience. Another mistake is failing to engage customers promptly during the honeymoon phases.

Todd stresses that timing matters, likening customers' enthusiasm to the short shelf life of fast food; engaging too late diminishes its effectiveness. He concludes by advising businesses to avoid contacting customers on high-stress days, such as during a moving process, and instead focus on reaching out when positive experiences are fresh.

Follow and chime in on LinkedIn.

Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

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Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions and more in this special #podcast episode of The Snoball Effect.

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Overview:
In this episode of The Snoball Effect, host Todd Jensen challenges marketing enthusiasts Chad Zollinger and Christian Jones to a series of fast-paced contests to determine who’s the best marketer at Snoball.

Each challenge gives the contestants just two minutes to prepare, underscoring the need for creativity under pressure.

The first competition, Prop-a-ganda, tasks Chad and Christian with creating billboards to promote a grape-flavored Uncrustables sandwich using a prop. Chad, equipped with a globe, must use visuals only, while Christian, with a stapler, can only use words. The imaginative concepts lead to a lively debate on the most effective advertising methods.

The second challenge, Marketing Meltdown, dives into a contentious marketing debate where one contestant must argue that “Google is Evil,” and the other defends it. Christian passionately argues Google's monopolistic power, presenting it as exploitative of small businesses.

For the final challenge, Company Branding, Chad and Christian are tasked with creating a name and tagline for a fictional app that helps parents communicate better with teenagers.

Chapters:
Chapter 1. Introduction (00:00:00 - 00:02:29)
Introduction of Chad Zollinger and Christian Jones. These two marketing wannabes will debate, present, and cajole their way to either victory or defeat.

Chapter 2. Whispering into Your Customer's Ear (00:02:30 - 00:04:27)
If you could whisper one phrase into the ears of your customer right when they're making their purchase decision, what would you say? We get crazy with it.

Chapter 3. Marketing Challenge 1 - Prop-a-ganda (00:04:28 - 00:13:34)
Insights into propaganda strategies and how perceptions are influenced in marketing.

Chapter 4. Points & Results - Prop-a-ganda (00:13:35 - 00:15:48)
Todd offers final judgement on our marketing presentations. He is biased and unfair.

Chapter 5. Marketing Challenge 2 - Is Google Evil? Marketing Meltdown (00:15:49 - 00:25:23)
Christian and Chad passionately argue the question of whether Google’s influence on the market and its control over online information constitute "evil" behavior.

Chapter 6. Points & Results - Is Google Evil? (00:25:24 - 00:29:50)
Todd offers final judgement on our "Is Google Evil?" debate. He is predictably biased and unfair. His take is questionable, as always.

Chapter 7. Marketing Challenge 3 - In a World... (00:29:51 - 00:35:49)
In this challenge, Christian and Chad are tasked with developing a business name and tagline for a new SaaS app aimed at bridging communication gaps between parents and their teenage children.

Chapter 8. Points & Results - In a World... (00:35:50 - 00:39:20)
Todd evaluates

Follow and chime in on LinkedIn.

Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.