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The Sonic Truth

The Sonic Truth

By: Advertising Week
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About this listen

 Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360. Economics Marketing Marketing & Sales
Episodes
  • Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson

    Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson
    May 29 2025

    In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast […]

    The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.
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    25 mins
  • Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk

    Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk
    May 14 2025

    On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […]

    The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.
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    27 mins
  • Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic

    Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic
    Apr 30 2025

    In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is […]

    The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.
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    21 mins
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