• The Surprising Influence of Anchor Text on Page Titles

  • Nov 20 2024
  • Length: 11 mins
  • Podcast

The Surprising Influence of Anchor Text on Page Titles

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  • Summary

  • E504: Turns out other sites can influence the way your site appears to searchers on Google.

    If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title.

    A startling experiment.

    Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s AI Overviews.

    Sources:
    https://seosherpa.com/seo-experiments/
    https://x.com/lilyraynyc/status/1858970731104571477
    https://x.com/brendonboshell/status/1858975259002908713
    https://x.com/lilyraynyc/status/1859006088261366202

    00:00 Introduction
    00:39 The Surprising Influence of Anchor Text on Page Titles
    00:51 Experiment Details and Results
    03:35 Implications for SEO
    04:52 AI Overviews
    05:26 Issues with AI Overviews and Robots.txt
    08:11 Observations and Recommendations for AI Overviews
    09:41 Wrap-Up

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seotips #searchengineoptimization #digitalmarketing #marketingstrategy
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