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The Tribe Membership Show

The Tribe Membership Show

By: Funk Roberts
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 Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing cats. Each week, you’ll get expert insights, actionable strategies, and real-world stories to help you build thriving memberships and turn customers into loyal, lifelong tribe members. Whether you're looking to launch, grow, or optimize your membership site, you'll find actionable tips and proven methods that you can apply immediately. It’s time to stop chasing short-term wins and start building long-term success. This is where tribes are built, loyalty is forged, and transformation happens. Let’s dive in!Copyright 2025 Funk Roberts Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 16: Why Milestones Beat Gamification (Even If Everyone Else Swears By It)

    Episode 16: Why Milestones Beat Gamification (Even If Everyone Else Swears By It)
    May 29 2025
    If you’re using badges, points, or leaderboards to engage members, you’re missing out on real transformation. Gamification doesn’t cut it. You need MILESTONES—meaningful markers that drive identity, belonging, and progress. In this episode, I’m sharing my 7-step milestone system that creates lasting engagement and motivates members to stick around. This system isn’t just about boosting retention—it’s about building a tribe that thrives. Inside this episode, we dive into:
    • Why chasing badges and points kills long-term motivation
    • How milestones build identity and deep belonging in your community
    • The exact 7 steps to design a milestone system that drives retention and results
    • Why physical rewards and rituals beat digital dopamine hits every time

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-16-why-milestones-beat-gamification-even-if-everyone-else-swears-by-it/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Timestamps:
    • 00:00 Introduction to Gamification and Milestones
    • 00:55 The Power of Milestones Over Gamification
    • 01:31 Welcome to the Tribe Membership Show
    • 02:50 Secret Number 15: Milestones
    • 03:08 Why Gamification Falls Short
    • 07:42 The Importance of Identity in Milestones
    • 17:37 Building Belonging and Transformation
    • 19:05 Implementing the Milestone System
    • 30:58 Real-World Examples and Success Stories
    • 40:53 Client Success Story: Implementing Milestones
    • 41:39 The Power of Community and Testimonials
    • 41:58 Systematizing Milestones for Success
    • 44:06 The Impact of Visual Milestones
    • 45:13 Creating a Culture of Achievement
    • 51:45 The Seven-Step System for Milestones
    • 52:41 Mapping the Transformation Journey
    • 57:23 Breaking Down the Journey into Stages
    • 59:09 Naming and Ritualizing Milestones
    • 01:03:34 Adding Visuals and Public Celebrations
    • 01:09:00 The Importance of Earned Milestones
    • 01:15:09 Conclusion and Call to Action

    Resources & Links:
    • Want help implementing milestones in your membership? Apply for Tribe Membership Coaching - https://course.tribemethod.com/book-call

    • 🧠 Grab the Tribe Secrets Book – Your guide to building lifelong members - http://www.tribesecretsbook.com/book

    • 🎥 Watch this episode on YouTube - https://www.youtube.com/@TribeMembershipShow

    Remember, you’re not running a video game—you’re building belonging. Milestones are your secret weapon to creating members who don’t just show up—they commit, transform, and stick for the long haul. It’s time to go deeper than badges. Let’s build something that lasts.
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    1 hr and 18 mins
  • Episode 15: Tribe Client Transformation with Deraj Wells: The Power of Identity in Membership Communities

    Episode 15: Tribe Client Transformation with Deraj Wells: The Power of Identity in Membership Communities
    May 22 2025
    What if…The secret to skyrocketing engagement and retention in your membership community wasn’t more content, but a simple shift in how your members see themselves? That’s right—today, I’m sitting down with Deraj Wells, a master at turning ordinary memberships into powerful tribes. Deraj reveals the game-changing strategy that helps members build an identity so strong, they’ll never want to leave. If you're tired of watching your members drift away, or if you’re struggling to get real engagement, this episode is packed with the actionable insights you need to turn things around. Get ready for a deep dive into the psychology of identity and how it’s the key to creating a thriving, loyal community. Trust me, you don’t want to miss this! What You’ll Learn in This Episode:
    • The secret to getting members to identify as part of your tribe, not just customers.
    • How to leverage emotional connection and identity to increase engagement.
    • Simple but powerful strategies to make your tribe members feel seen, heard, and valued.
    • Why building a sense of belonging is the key to retention and loyalty in any community.

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-15-tribe-client-transformation-with-deraj-wells-the-power-of-identity-in-membership-communities/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj 🎁 Free Gift for Podcast Listeners: Download the Community Engagement Secrets PDF Discover 10 powerful rituals proven to boost engagement and retention in any membership, program, or online community. ✅ Real-world examples across various niches ✅ Step-by-step strategy guide for creating rituals that stick ✅ Ideal for platforms like Skool, Facebook Groups, or private communities 👉 Click here to download Episode Sponsors: 📘 The 27 Tribe Secrets Book Unlock the 3 Tribe Phases and 27 psychological triggers behind thriving, engagement-based memberships. If you're ready to transform content into culture and products into movements, this is your blueprint. 📖 Grab your copy at TribeSecretsBook.com
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    1 hr and 31 mins
  • Episode 14: Build Belonging: How Identity Shapes Retention, Engagement, and Revenue

    Episode 14: Build Belonging: How Identity Shapes Retention, Engagement, and Revenue
    May 8 2025
    Are your members really engaged in your community? If they don’t have a strong identity tied to your tribe, they may drift away. In today’s episode, we’re diving into how to help your members create an identity that sticks—one that drives engagement, boosts retention, and builds lasting connections. I’ll share a strategy that has transformed membership communities, leading to more interaction, stronger bonds, and a sense of belonging. Tune in and learn how to give your members an identity they’ll proudly wear like a badge. What You’ll Learn in This Episode:
    • Why your members’ identity is the key to engagement.
    • How to transform passive members into loyal participants.
    • The psychology behind creating a tribe that people won’t want to leave.
    • Actionable strategies for reinforcing your members' new identities.

    Listen to This Episode on Your Favourite Podcast Channel: Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj 🎁 Free Gift for Podcast Listeners: Download the Community Engagement Secrets PDF Discover 10 powerful rituals proven to boost engagement and retention in any membership, program, or online community. ✅ Real-world examples across various niches ✅ Step-by-step strategy guide for creating rituals that stick ✅ Ideal for platforms like Skool, Facebook Groups, or private communities 👉 Click here to download Episode Sponsors: 📘 The 27 Tribe Secrets Book Unlock the 3 Tribe Phases and 27 psychological triggers behind thriving, engagement-based memberships. If you're ready to transform content into culture and products into movements, this is your blueprint. 📖Grab your copy at TribeSecretsBook.com Resources Mentioned:
    • 27 Tribe Secrets Book – Digital
    • 27 Tribe Secrets Book on Amazon
    Show more Show less
    1 hr
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