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The TrustMakers

The TrustMakers

By: Edelman and Advertising Week
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 Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.Copyright 2025 Edelman and Advertising Week Economics Leadership Management Management & Leadership
Episodes
  • The New York Times’ A.G. Sulzberger on the New Playbook for Modern Journalism

    The New York Times’ A.G. Sulzberger on the New Playbook for Modern Journalism
    Jun 19 2025
    A.G. Sulzberger, Publisher of The New York Times, joins Richard Edelman at Cannes Lions for a conversation on the role of journalism in rebuilding trust. They discuss the global rise of misinformation, the decline of local news, and why independent reporting remains essential to democracy. A.G. reflects on how The Times is adapting to new …

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    33 mins
  • McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track

    McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track
    Jun 18 2025
    Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand’s racing legacy.
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    24 mins
  • General Mills’ Doug Martin on Human-Centered Brand Strategy

    General Mills’ Doug Martin on Human-Centered Brand Strategy
    Jun 11 2025
    Doug Martin, CMO of General Mills, joins Edelman’s Amanda Edelman to discuss how brands can stay personal in a fragmented digital world. He shares how General Mills is shifting from mass messaging to individualized experiences and using data and empathy to meet consumers where they’re at, especially in everyday moments like dinnertime. Doug emphasizes the …

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    30 mins
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