What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product.

Michael shares how he’s grown Delilah Home by creating real demand through storytelling, ethical practices, and smart automation. He dives into how this automation fuels omnichannel marketing (and reveals two of his favorite tools for making it work). But that’s not all—Michael pulls back the curtain on the biggest greenwashing trend in ecommerce and explains why many so-called “eco-friendly” brands don’t actually walk the talk.
If you care about brand authenticity, sustainability, and building community-powered demand, this episode is for you.

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