The Unofficial Shopify Podcast

By: Kurt Elster Paul Reda
  • Summary

  • NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce and online business, with a focus on the Shopify platform. Each episode features interviews with successful entrepreneurs, experts, and thought leaders, sharing their insights, tips, and experiences on building and growing a successful online store. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges. LETS GET PAID.
    Ethercycle LLC. Distributed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Episodes
  • How Shopify Built a Financial Hub to Empower Entrepreneurs
    Oct 29 2024

    “It’s truly magic. That’s the word I use internally to describe what we’re doing here.”

    We chat with Vikram Anreddy, Head of Product for Finance at Shopify, about how Shopify is making money management way easier for merchants. Taxes, loans, cash flow—it’s all getting simplified with Shopify Finance, a one-stop shop for all your business finances. Vikram walks us through how this whole idea came about, what problems they’re solving, and what’s next. If managing your money has ever made you want to pull your hair out, this one’s for you. Plus, who knew taxes could be this easy?

    Links
    • Shopify Bill Pay
    • Shopify Balance
    • Shopify Credit
    • Shopify Capital
    Sponsors
    • Zipify
    • Cleverific
    • Omnisend
    Never miss an episode
    • Subscribe wherever you get your podcasts
    • Join Kurt's newsletter
    Help the show
    • Ask a question in The Unofficial Shopify Podcast Facebook Group
    • Leave a review
    • Subscribe wherever you get your podcasts
    What's Kurt up to?
    • See our recent work at Ethercycle
    • Subscribe to our YouTube Channel
    • Apply to work with Kurt to grow your store.
    Show more Show less
    43 mins
  • TikTok Shop Made This Stationary Store Go Viral
    Oct 22 2024

    “Most brands just send out samples and then it’s done. We go the extra mile that 99% of brands do not do.”

    Building a multi-million dollar business typically involves more than wedding invitations and viral TikToks. Yet for Josh Hadley, it began precisely there. In this episode, he recounts the evolution of his e-commerce brand, Hadley Designs, from a niche stationery shop to an 8-figure operation navigating the complex terrain of Amazon and Shopify. The conversation with Kurt Elster explores how TikTok Shop became a surprising growth catalyst, offering a modern twist on the age-old challenge of acquiring customers. Hadley’s story offers a glimpse into the future of retail, where scaling hinges on the power of social media and the unpredictability of going viral. Tune in to hear how Josh took viral hits and turned them into a full-blown growth strategy

    Links
    • Hadley Designs
    • Ecomm Breakthrough Podcast
    • The Seven-Step Process Entrepreneurs Should Use When Hiring New Talent
    • The One Thing
    Sponsors
    • Zipify
    • Cleverific
    • Omnisend
    Never miss an episode
    • Subscribe wherever you get your podcasts
    • Join Kurt's newsletter
    Help the show
    • Ask a question in The Unofficial Shopify Podcast Facebook Group
    • Leave a review
    • Subscribe wherever you get your podcasts
    What's Kurt up to?
    • See our recent work at Ethercycle
    • Subscribe to our YouTube Channel
    • Apply to work with Kurt to grow your store.
    Show more Show less
    45 mins
  • PR Strategy for Shopify Stores
    Oct 15 2024

    “PR is the highest leverage activity, and we’re not taught that because it’s easier to just create a reel and hope it goes viral.”

    In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn’t take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the quiet power of PR, how to land a spot in a holiday gift guide, and why PR might just be the secret weapon for Shopify entrepreneurs looking to grow.

    Links
    • Gloria's Gift Guide
    • Gloria Chou: GloriaChouPR.com
    • CPR Method Masterclass: GloriaChouPR.com/masterclass
    • Instagram: @GloriaChouPR
    • Help a Reporter Out (HARO): helpareporter.com
    • Skimlinks: skimlinks.com
    Sponsors
    • Zipify
    • Cleverific
    • Omnisend
    Never miss an episode
    • Subscribe wherever you get your podcasts
    • Join Kurt's newsletter
    Help the show
    • Ask a question in The Unofficial Shopify Podcast Facebook Group
    • Leave a review
    • Subscribe wherever you get your podcasts
    What's Kurt up to?
    • See our recent work at Ethercycle
    • Subscribe to our YouTube Channel
    • Apply to work with Kurt to grow your store.
    Show more Show less
    44 mins

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