Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)

What if your brand could sell a million orders before shipping a single product?

Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.

Sponsors:

• Swym – Wishlists, Back in Stock alerts, & more
• Cleverific – Smart order editing for Shopify
• Zipify – Build high-converting sales funnels

Links & Resources:

• Bryant Garvin on LinkedIn
• Ozlo Sleep
• Purple Mattress
• Groove Life

Work with Kurt

• Work
• Apply
• Newsletter

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8

Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?

In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.

In this episode, you’ll learn:

• Why last-click attribution is broken—and what to use instead
• The one survey question every brand should ask
• How Fairing’s data reveals the rise of AppLovin and CTV
• What zero-party data can do for your segmentation and CRO
• How top brands like Bombas and Thrive use surveys to drive action

Sponsors:

• Swym – Wishlists, Back in Stock alerts, & more
• Cleverific – Smart order editing for Shopify
• Zipify – Build high-converting sales funnels

Resources mentioned:

• Fairing
• Shopify App Listing
• LLM Benchmarks
• Matt Bahr on LinkedIn

Work with Kurt:

• Apply
• Client Results
• Join the Newsletter

Also on YouTube...

What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context.

This episode is a takedown of bad ecommerce decisions, packed with fixes that actually make you more money. Whether you’re running a $50k side hustle or an eight-figure brand, the solutions are simple and the impact is real.

If your conversion rate’s stuck, this is your episode.

Sponsors:

• Swym – Wishlists, Back in Stock alerts, & more
• Cleverific – Smart order editing for Shopify
• Zipify – Build high-converting sales funnels

Links

• Oddit
• Shaun Brandt on LinkedIn
• Shopify Blog: What Is Conversion Rate Optimization (CRO)?

Work With Kurt

• Apply
• Results
• Newsletter