Summary

In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches.

Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in this process and the patience required to see results.

A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space.

---> Check out the full recap with quotes, take-aways, insights and more.

Bradly digs into some data about utilizing relevance signals from Majestic and other tools, which he screenshares, so check out the video.

If you want to learn more from Bradley try his Hump Day Hangouts Weekly Q&A Webinar (Free). Prepost questions and watch the most current replay here.

Takeaways

• Bradley started learning SEO to generate leads for his contracting business.
• He became fascinated with the power of manipulating Google search results.
• Bradley transitioned from contracting to running a local SEO agency.
• He developed a niche in tree service contractors to streamline his services.
• Productization allowed him to scale his agency effectively.
• Standard operating procedures (SOPs) helped in delegating tasks.
• Cold email outreach remains a powerful tool for client acquisition.
• Link building should focus on topical and geographic relevance.
• Bradley has built a successful white label link-building agency.
• Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system.
• Site-wide quality scores now influence individual page rankings.
• Topical relevance is crucial for effective link building.
• Geographic relevance significantly impacts local SEO performance.
• Competitive link analysis is essential for successful link building campaigns.
• Brand authority plays a critical role in SEO success.
• Links with topical relevance yield better results than those based solely on third-party metrics.
• Building a diverse link profile is important for natural-looking backlinks....

In this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins, CEO and founder of Law Marketing Zone, about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies.

Marilyn emphasizes the need for brand consistency across platforms and the significance of engaging with local communities to enhance SEO efforts. The conversation also touches on content marketing strategies and the changing landscape of link building.