The Virtual Event Strategist

By: Mike Allton
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  • Summary

  • Wondering how you’re going to pull off a major virtual event, and turn it into a successful, repeatable strategy for your business? Overwhelmed by all of the details facing you, and all the choices in virtual event platforms and tools? Mike Allton, with years of experience running massive virtual summits, webinars and other events for himself and global SaaS companies, is your host. He's your connector between the brand awareness and lead gen you want, and the virtual event strategy you need today. When you don't have time to sit through countless sales demos and sift through dated books, the Virtual Event Strategist podcast is your salve. For more information, show notes, and contact details for Mike, head over to https://www.TheSocialMediaHat.com.
    2022
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Economics Marketing
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Episodes
  • How To Use Social Media For Virtual Event Marketing

    How To Use Social Media For Virtual Event Marketing
    Aug 8 2022
    There's more to social media for virtual event marketing than posting tweets and Instagram Stories.   Think about it... the average tweet has a lifespan of just 18 minutes, after which it's highly unlikely anyone will see that tweet. Stories disappear completely after 24 hours. Posts to LinkedIn and Facebook have similarly short lifespans of utility.   And no matter when we post, the majority of our followers will not be online and will not be in a position to see our content. Between the timing of the post, and the deluge of other content being shared that quickly pushes our virtual event announcements out of the picture and down the feed, typical social media marketing is destined to reach just a fraction of our audience.   So what are we supposed to do for virtual event marketing? Post more? Give up?   Neither. There are frameworks you can follow that help you determine the perfect cadence of social media marketing activity and, more importantly, there are opportunities for you and your brand to Be Social on social media in ways that are stunningly effective at promoting your event.   Ready to learn how? That's what we're covering in today's episode of The Virtual Event Strategist podcast.   ~ LINKS ~   Full notes and transcript: https://www.thesocialmediahat.com/blog/how-to-use-social-media-for-virtual-event-marketing/  Social Media Planner: https://www.thesocialmediahat.com/help/social-media-planner/  Virtual Event Planner: https://www.thesocialmediahat.com/blog/steal-this-virtual-event-plan-for-a-flawless-event/  Agorapulse: http://www.agorapulse.com?via=allton Agency Summit '22: https://social.agorapulse.com/summit  Video for Virtual Event Marketing: https://www.thesocialmediahat.com/blog/how-to-use-video-for-virtual-event-marketing/  Determining Virtual Event Audience: https://www.thesocialmediahat.com/blog/virtual-event-strategy-how-to-narrow-focus-to-achieve-broader-goals/ 
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    20 mins
  • How To Use Video For Virtual Event Marketing

    How To Use Video For Virtual Event Marketing
    Jul 20 2022

    There are ten thousand tweets sent every second. A billion Facebook Stories are posted every day. 9 billion content impressions in the LinkedIn feed every week. How are we supposed to create a plan for virtual event marketing that actually stands out from all of that noise?

    How do we build buzz and excitement for our virtual event sufficient to drive registrations and accomplish our goals?

    Video is the answer. Specifically, a video-first strategy that leverages psychological triggers, beats the algorithms, and fuels our entire virtual event marketing plan.

    Ready to learn how? That's what we're covering, in today's episode of The Virtual Event Strategist podcast.

    Full Transript & Notes: 
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    20 mins
  • The Virtual Event Marketing Strategy You Need Today

    The Virtual Event Marketing Strategy You Need Today
    Jul 13 2022
    If you're investing a couple of months out of your life, and potentially thousands of dollars, to plan a virtual event, shouldn't you have a virtual event marketing strategy to go with it? Because if your strategy is to finish getting your virtual event registration and landing page and speakers and other details set, and then launch it without a marketing plan in place... that's not a strategy at all.   A strategy is our method for achieving a desired outcome. We spent an entire episode talking about how important it is know our Why, what our desired outcome is for our virtual event, so that we'd know what the goal is. And if we're going to hit that goal, we're going to need a plan that encompasses not only the virtual event itself, but how we're going to promote that event to our audience and beyond our audience to drive registrations and ensure that we host a Sold Out Summit.   What does a virtual event marketing strategy look like? What tactics should we include? How much time should we anticipate needing for preparation and promotion?   That's what we're covering in today's episode of The Virtual Event Strategist podcast.   Full transcript and notes: https://www.thesocialmediahat.com/blog/the-virtual-event-marketing-strategy-you-need-today/
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    23 mins

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